Published By: MuleSoft
Published Date: Sep 08, 2016
The organization as we’ve known it is barely clinging to life support. Increasingly, the calcified, creaky business systems and processes that have been embedded in organizations for decades are being swept away by more agile digital disruptors. Online and app-based companies powered by cloud, open APIs, data analytics, mobile, social, and connected to the Internet of Things are redefining markets and raising consumer expectations.
Published By: Teradata
Published Date: Feb 04, 2015
How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience? This report aims to be a blueprint—a roadmap even—for CMOs who want to build better-integrated marketing teams, increase customer engagement and turn bigger profits, but who find that silos are a persistent, nagging barrier.
In global, multicultural organizations, simply expecting all employees to speak one common language, such as English, marginalizes the potential impact of international talent and leaves monolingual staff ill-equipped to help the organization compete effectively in a globalized environment.
In an increasingly global economy, U.S. companies will perform better by hiring individuals who can communicate in foreign languages and helping current employees develop language skills. Forbes Insights, in conjunction with Rosetta Stone, surveyed more than 100 executives at large U.S. businesses (annual revenues of more than $500 million) and found that language barriers have a broad and pervasive impact on business operations. The survey found that foreign language skills will be even more vital in the future and that language abilities can help executives advance their careers, speed overseas expansion, and boost corporate—as well as personal—success.
The top clients of enterprise language learning companies consist of global companies that recognize the value of multilingual employees. While companies understand the necessity of language learning, there is room for improvement in incorporating language learning into corporate culture. This report looks at what companies are doing in the realm of language learning, to understand what best-in-class organizations are doing, and to provide businesses aspiring to be truly successful on a global stage with strategies for incorporating language learning into their business model.
Forbes Insights and Rosetta Stone surveyed 214 executives around the globe to find out if and how companies are training their employees to speak and work in more languages and what impact that training has on both the employees and the company. In addition, the narrative is rounded out with in-depth interviews with executives and experts.
Tired of posting to Facebook and getting no business in return? Learn what you’re doing wrong—and what to do instead—in this 4-part guide by John Foley, Jr., ranked 15th most influential Chief Marketing Officer on social media by Forbes magazine
Published By: Seismic
Published Date: May 24, 2019
There's no doubt that intelligence-driven marketing is on the rise. According to Forbes, reliance on marketing analytics to make business decisions has increased from 30% to 42% of the time over the past five years.
But as marketing analytics become more prevalent, how do organizations know what matters most, and more importantly, what’s going to show Marketing’s contribution to revenue?
In this on-demand webinar, MarketingProfs, Seismic and marketing analytics expert Christopher S. Penn explore the analytics trends that marketers should care about most in the year ahead. You’ll learn:
? The top 5 marketing analytics trends by projected search interest
? How to build the foundation of your 2019 metrics
? How to prepare for massive changes coming to marketing analytics (including AI)
English is the language of business in today's global economy, which both simplifies and complicates your business: For example, most (up to 70%) Forbes Global 2000 employees aren't native English speakers, and as few as 7% say they have the Business English skills required to do their jobs effectively. Read the Buyer's Guide to see how you can provide the training your employees need to develop ready-to-use Business English skills and how GlobalEnglish can help.
Published By: Sailthru
Published Date: Aug 15, 2016
It has been well documented that it is much more cost-effective to focus on nurturing relationships with existing customers than it is to find and convert new ones.
Forbes Insights and Sailthru recently completed a global study of 300 retail and media executives to find out if, and how, they take advantage of the benefits of retention strategies and how that impacts growth and performance.
Published By: IBM APAC
Published Date: May 12, 2017
There is a shift from 'one size fits all' to a more personalized experience in IT support and service. At the same time...the infrastructure-as-a service model has revolutionized the way IT resources can be deployed.
Read this Forbes paper to learn more.
In today’s global economy, innovation matters. For
teams to innovate rapidly and with great frequency,
they must be able to clearly communicate and closely
collaborate. Miscommunication, misunderstanding and
misinterpretation only leads to costly errors, bottlenecked
business processes and market misfires. Most of these
issues are avoidable.
Published By: Procore
Published Date: Jun 25, 2019
Did you know that more than 1.2 billion people use Microsoft Office?
That’s one in 7 people. A huge portion of the world’s economy is managed through it: from small businesses all the way up to Fortune 500 corporations.
Despite its popularity, Excel has its fair share of critics. What originated as rumblings among IT professionals and tech blogs, has quickly trickled into major business and technology publications. Some might think it harsh, but we want to show you the risks of using Excel in your business and help you understand how you can protect yourself, your company and your data from what Forbes refers to as ‘the most dangerous software on the planet’.
Forbes Insights surveyed senior executives at leading US companies to learn how language abilities impact individual and organizational success. The results indicate that corporate leaders see multilingual employees and language-training programs as critical ingredients to success in the global economy.
Published By: IBM Unica
Published Date: Feb 09, 2012
With the explosion of social networks, mobile devices, and micro sites, marketing executives are challenged to gain a truly integrated view of customer behavior across the range of established and emerging channels.
Published By: Teradata
Published Date: Oct 19, 2015
Bruce Rogers, Forbes’ Chief Insights Officer, will discuss the key findings from a survey of senior-level IT and data executives on big data and analytics. He will be joined by Matt Ariker from McKinsey and Chris Twogood from Teradata and together they will present the differences between "leaders" and "laggards" when it comes to analytics initiatives and share how organizations can increase their odds of success with big data and analytics.
The role of the CMO is rapidly evolving as CEOs raise expectations about how marketing should contribute to company growth. Who are today’s CMOs, where did they come from, what do they do best and how do they do it? gyro, Forbes Insights and SAP surveyed more than 300 marketing executives to find out. Uncover answers and insights when you discover the unique traits that create a “growth CMO,” an elite marketer who successfully drives cultural change, builds marketing capabilities for the future and achieves compelling business results.
When times get tough, people re examine old habits and brand loyalties. Consumers are more conscious about spending their hard earned money and their tastes shift dramatically as they cut back. Virgin Mobile USA was able to see exactly how their consumers were changing during the economic downturn by surveying their online community of customers. The panel brings together hundreds of customers to interact with the organization on a variety of issues. The results were so interesting that both Forbes Magazine and the Chicago Tribune wrote an article about the findings.
While most business is digital, and business-to-business and business-to-consumer transactions – and the work that supports them -- are almost entirely digitized, most organizations still rely on paper for the “last foot” of the process – the sign-off. Continued reliance on paper-based signature is fraught with risks, including impeding productivity, reducing visibility, hampering compliance, and diminishing the customer experience. Electronic signatures (e-signatures), which are easily implemented from the cloud, help speed up the sales process by reducing errors and bottlenecks, while also ensuring greater security and mobility.
Read this Forbes Insights piece to learn:
• How an easy implementation of e-signatures can improve productivity and reduce busywork for your sales team
• How improve customer experiences and ease of business with e-signatures increases the likelihood of renewal and retention
• How e-signatures easily integrate into your existing sales tools, for seamless pr