Published By: SilverPop
Published Date: Dec 30, 2010
Stay up-to-date on the latest in email marketing and learn what you can expect to see from email marketers in 2011. From growing trends in opt-in methods to a continued focus on retention and re-engagement, this white paper is sure to keep you current on everything email marketing. Download the white paper today!
HubSpot has compiled over 50 marketing charts and graphs based on original research and data from a variety of sources, including analysis of over 2,500 business customers, surveys with hundreds of businesses responding, and analysis of the data in from the HubSpot Grader tools.
Not doing Social Publishing? You’re behind. Social technologies on the web have changed forever how organizations of all sizes interact with their customers to gather feedback, improve customer service, and protect and grow their brands. Effective web content management must now include social and community capabilities.
When Information Revolution1 was published in 2006, no Chinese based companies were among the top 10 largest companies by market capitalization. Apple didn’t sell phones. Facebook was something college kids used to connect with their friends. Back then, we talked a lot about the amount of data coming in and faster processing speed.
What we believed then remains true today: Data, and the decision-making process, can be moved throughout the organization to equip every decision maker (automated, line worker, analyst, executive) to make the best choices. By operationalizing analytics, organizations can identify and quantify both opportunity and risk. Information Revolution highlighted SAS’ Information Evolution Model, which helps organizations understand how they interact with their information and how to extract more value from it through analytics.
In the Social Media Pocket Guide, discover best practices for developing full-scale programs. The guide outlines the business case, content strategy, real-world examples and measurement methods for the 6 best ways to use social media.
Learn how to plan and execute successful social media initiatives with this 28-page framework including best practices on developing your social media strategy, writing day-to-day content and managing your social media team.
Sponsorships can be more than a logo placement. In fact, they should be.
Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. Still need proof social is the way to go? We’ll give you 1,700 reasons. That’s the number of banner ads consumers get served every month.
On top of that, people are (over) exposed to more than 16,000 commercials annually – and struggle to recall any. It’s not an exaggeration to say consumer attention is fragmented.
So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all,
your audience is probably already talking about your event on Facebook, Twitter and Instagram.
Download here to learn more!
We live in a digital world, surrounded by the most
powerful innovations in human communication since
the invention of the printing press. We document our daily lives on a global scale. With Twitter, Facebook, Instagram, and other social media sites, we are always plugged in, consuming and producing content every minute of every day.
Understanding the power of social integration is
half the battle; finding the right tools and strategies
to help you do this easily and effectively is equally
important. Knowing what to look for and what to get out of a social experience platform is extremely important in creating a successful campaign, product launch, or dynamic brand experience.
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year.
Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand.
Download here to learn more!
Social-enabled contact centers leverage social interactions to build stronger relationships with customers, deliver consistent and relevant brand experiences across touch points, and better engage customers with employees and partners. There are 3 capabilities your company will need to be successful.
Five years ago, many HR representatives put their hands over their ears and pretended they’d never heard the words “social media.” However, social media – which encompasses any internal or external online outlet that allows for two-way dialogue and includes websites such as blogs, Facebook, Instagram, LinkedIn, Pinterest, Twitter, Yelp, and YouTube – has only become more pervasive. In fact, according to Laura Friedel, a partner in Levenfeld Pearlstein’s Labor and Employment Practice Group, 75 percent of employees currently access social media on their mobile devices while at work and 67 percent do so more than twice a day.
Best Practices, Do's, and Don'ts for Facebook, Twitter, as well as consumer review sites.
TRUSTe shares insights into how to engage, interact, market, and reward friends and fans on the top social media platforms. Download to see how you can increase business on social media today.
This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.
With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone.
Learn how top marketers improved their Social Media Marketing. See how they generated results like these:
• Top gaming company increases social engagement on Twitter by 45%
• A top wireless telco boosts Facebook native ad performance 6x
• A leading U.S. telco sees a 5.7x lift in social engagement on Twitter
TRUSTe works to advance privacy and trust for a networked world. TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Most of the top fifty Web sites are certified to TRUSTe's leading practices, including Yahoo, Facebook, MSN, eBay, AOL, Disney, New York Times, Comcast and Apple. To learn more about internet
privacy visit www.truste.com.
Over the past two years, advertisers have rapidly adopted retargeting on Facebook to drive key metrics like conversions, app downloads, and lead generation. Recognizing how valuable it’s been for advertisers, Facebook expanded their product line and now offers marketers two ways to retarget their website audiences on Facebook. Download this paper today to become informed on why retargeting across desktop and mobile through Facebook is becoming part of every always-on marketing strategy.
Published By: SocialFlow
Published Date: Oct 30, 2014
Research shows that Data-Driven Social Media publishing delivers a 91% increase in reach and a 26% increase in engagement. This report is based on 1.6 M posts on Facebook, Twitter and Google Plus, and proves that how you distribute your social posts is more important to improving your engagement than what you’re posting.
In the following paper, we will share the following key strategies that will fuel a successful social media strategy for your business. We will:
- Outline the six strategies and technologies for creating a framework for success
- Map out a social implementation model for setting up the distribution of your content in order to protect your brand when third-party platforms, such as Google and Facebook, inevitably make changes
- Share the right way to think about measuring, monitoring and managing your social media strategy and performance
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.