Email marketing was an unexplored avenue for Meade Auto and they were open to its potential as a tool to help create awareness and sell cars. Learn how eROI helped Meade to implement a successful email marketing campaign for their Lexus dealerships that surpassed their expectations.
Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more.
Marketers tend to be a bit long in the tooth regarding their data prowess, and often fail to acknowledge the rift between creative development and the analytics process. Find out how to increase online conversion by bridging the gap in this white paper.
Publishers spend millions generating content, designing user experiences, and promoting themselves as the destination of choice when people open up their browsers. In order to pay for the user's attention, they sell impressions. But who should publishers sell to? Be sure to consider the key points explained in this paper.
Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
This whitepaper reviews the past decade of eCommerce, highlights five key principles for eCommerce 3.0 - the coming phase of eCommerce - and illustrates tangible examples or "glimmers" that demonstrate the direction customer experience is headed in the near term to offer consumers uniquely great online shopping experiences.
Published By: NovaRising
Published Date: Mar 26, 2007
There is no doubt that science is involved in email marketing, however, it is the art of that science which delivers true response. Explore standout campaigns, the technologies they employ, and their creative techniques in this presentation.
Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.
Use of cloud computing by enterprise companiesis growing rapidly. A greater dependence on cloud-based applications means businesses must rethink the level of redundancy of the physical infrastructure
equipment (power, cooling, networking) remaining on-premise, at the “Edge”. In this paper, we describe and critique the common physical infrastructure practices seen today, propose a method of analyzing the resiliency needed, and discuss best practices that will ensure employees remain connected to their business critical applications.
While many OEMs are aware of new technologies to make machines more energy-efficient, they are reluctant to make changes due to the perception that it will make their machines more expensive to sell. The constraints of cost reduction, usage of resources and energy reduction are becoming key drivers in the industry as consumers require manufacturers to be more “green”. This paper demonstrates how incorporating sustainable design can add value to their machines and differentiate OEMs from the competition.
Published By: Aventail
Published Date: Aug 21, 2009
The SSL VPN Technical Primer explains how SSL VPNs work, and includes an objective comparison of the distinguishing factors between IPSec and SSL VPN technologies. You'll learn why these two technologies, based on fundamentally different designs and methodologies, each serve specific use cases best.
Published By: Connectus
Published Date: Aug 21, 2009
This paper discusses both the benefits and the pitfalls of the increased focus on marketing measurement, and describes how a comprehensive Marketing Intelligence strategy can be used to report on the full spectrum of marketing activities.
When deploying Microsoft Exchange Server 2003, there are a number of factors that must be addressed to ensure a successful application deployment. Click here to receive a guide to design and configuration of the EVA8000 for Exchange Server 2003 deployments.
Point of service is the key to every retail operation. But with e-mail marketing, in-store/self-service kiosks and more, the definition of point of service is changing. These changes create a unique opportunity to utilize advanced technologies to improve the customer experience. The IBM Retail Environment for SUSE LINUX (IRES) is designed to help retailers do just this -- while generating higher profits.
Storage infrastructure simplification is an important step a telecommunications business can take toward meeting the needs of an on-demand business environment. The IBM System Storage DS Family can support business continuity and improve information lifecycle management with competitively priced storage options. Learn how the IBM Systems Storage DS Family is an ideal partner for businesses in the telecom industry looking for secure and resilient data storage
Storage infrastructure simplification is an important step an electronics business can take toward meeting the needs of an on-demand business environment. The IBM System Storage DS Family can support business continuity and improve information lifecycle management with competitively priced storage options. Learn how the IBM Systems Storage DS Family is an ideal partner for businesses in the electronics industry looking for secure and resilient data storage.
Lower your data center energy needs with the advanced power management of the IBM System x3550 Express rack-mount server. It helps manage risk by providing 24/7 access to your business-critical data. In addition, it's budget-friendly with a dense yet powerful design that maximizes your IT investment. Look inside the IBM System x3550 Express and see the high-performance components for yourself in this interactive tour.
Energy costs keep going up, and IT departments must find new ways to save. The IBM Power Configurator tool is designed to show you how IBM System x and IBM BladeCenter servers offer high-performance and flexibility businesses need, plus advanced power management that keeps energy costs as low as possible. Download the Power Configurator tool and see how much savings IBM System x and IBM BladeCenter can deliver for you.
Tune into this TDWI Radio News interview, with Eric Kavanagh, to hear Karen Parrish, vice president of business intelligence solutions for IBM, as she explains Big Blue's take on the evolving industry of data warehouse appliances.
IT is becoming increasingly important in virtually every aspect of business. For enterprises to compete effectively in the marketplace, IT service management must broaden its focus and take a more holistic attitude toward IT service provision. The goal is to resolve the disconnect between IT and business within organizations in order to achieve necessary levels of resilience, control, availability and quality of service.
Natural and manmade disasters have costly, far-reaching impacts on businesses. And organizations of all types are making business continuity plans that protect their data, networks, core business applications and facilities. But it’s important to build resiliency into your business operations as well your human capital. This Web seminar on Workplace Recovery will take you through the risks related to human capital resiliency and provide a framework for addressing them.
IBM is committed to helping companies of all sizes stay competitive and grow. The IBM Express Advantage program, supported by a vast network of local IBM Business Partners, makes it simple to get exactly what you need from IBM. Download and browse the IBM Express Advantage catalog that’s full of useful offerings designed and priced especially for mid-sized companies.