Published By: Phunware
Published Date: May 22, 2014
Retailers and mall owners now have a major opportunity to differentiate their brands and locations, more deeply engage their customers, and jump ahead of competitors. Get insight on, gaining a competitive advantage with mobile, monetizing store traffic through mobile, the importance of the mobile shopper connection and engaging shoppers with location-aware mobile apps.
It’s well known that social content has been proven to increase traffic, engagement, and sales – especially during the holidays. This step-by-step guide will help ensure you're setup for social success this holiday season and into 2014.
THE TIME IS NOW TO CREATE AN ENGAGING SHOPPING EXPERIENCE FOR EVERY CUSTOMER.
In the world of retail, the customer is always right. That’s why retailers today must ensure their staff
is well-informed, well-coordinated, armed and ready with the right information to satisfy customers in
stores. Whether it’s a customer’s question about a product or a request for a different size, shoppers
expect retail associates to be empowered with accurate answers and attentive service.
Above all, stores need to rely on strong communication technologies so retailers can deliver a seamless
experience for shoppers and keep them coming back. When retailers create an engaging experience,
customer interactions turn into transactions and occasional buyers turn into loyal brand advocates.
Motorola Solutions Two-Way Business Radios are helping retailers across the nation enhance customer
and employee interactions, efficiency and safety both in stores and warehouses – but which business
radio model is right for
The Issue: The Content and Commerce Divide
Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers.
Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed.
Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.