This is IDC’s first MarketScape evaluating Digital Commerce Applications, and IBM was listed as a leader. It is the first ranking report from the analysts that takes a broader view of the commerce market.
Published By: SiteSpect
Published Date: Apr 14, 2015
See How Leading Online Brands are Converting Browsers into Buyers
With the online retail sector growing quickly, so is the competition for that increased revenue and growth. Now more than ever, online retailers recognize that it's not only vital to drive shoppers to their sites, but also to ensure that they stay and make online purchases in growing numbers.
The key to increased conversions is optimizing the online customer experience — and what was once an art, is now just as much a science.
Historically, manufacturers have “looked to the past” to help predict what they need to do in the future. This would include basic business intelligence, powered by spreadsheets, and even manual processes. The challenge is that what will happen may be something outside of what the past can predicts – who, 25 years ago, would have considered the Internet as a primary vehicle for commerce, or that Big Data would become both a treasure and a tragedy for organizations? Consider other factors, such as regulations, largely transient customers (where loyalty and brand aren’t what they used to be), disruptors (such as new entrants and technologies), and the need for manufacturers to “move faster than ever” – in effect, to be able to plan for the future before it happens.
** White Paper Published By: Forrester Consulting **
This commissioned study conducted by Forrester Consulting on behalf of Oracle reports key findings from a survey of 250 eCommerce decision makers on the shift in the marketplace from on-premises commerce infrastructures to modern SaaS solutions. Read this report to learn:
- Top considerations when choosing an eCommerce SaaS platform
- The factors most critical to a successful SaaS implementation
- Benchmarks on eCommerce processes
- Which practices distinguish high performers from all others"
With a powerful, modern cloud commerce solution, e-commerce sites don’t need to sacrifice functionality, customization, or site experience to gain agility. Download this whitepaper to learn four key considerations to keep in mind when evaluating SaaS commerce solutions to achieve agility without compromise.
Many companies that sell online direct to consumers are evaluating whether they can better achieve their revenue and growth goals by either shifting their e-commerce infrastructure to the cloud, or by migrating to a more flexible and scalable SaaS solution that doesn't limit their growth. But what are some of the key considerations as you evaluate your options? Download this whitepaper to learn the 3 keys to igniting your business growth as you consider SaaS commerce solutions.
Forrester predicts that by 2019, SaaS commerce investment will account for nearly three-quarters of the market spending on ecommerce software. In this white paper, you'll learn the 6 key questions to ask your vendor before you select a SaaS e-commerce solution.
** White Paper Published By: Forrester Research, Inc. **
According to the July 2015 Forrester Research, Inc. report entitled "Brief: Oracle Commerce Gets the Cloud Treatment," nearly 73% of online retailers have already or plan to make a full or partial shift to using SaaS-based commerce technologies within two years.
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers. You'll learn: What it takes to uncover hidden trends and explore relationships across disparate data sources using natural language queries Ways to use in-depth insight to create highly relevant campaigns and content that's aligned with individual customer behaviors and preferences How to take product recommendations to new levels of accuracy with pinpoint prediction and targeting.
Read this Forrester report to learn how digital intelligence can help you combine insights from existing, new and emerging channels to drive timely, customer-obsessed decision-making. Get an up-close look at the disruptive nature of digital intelligence technology and find out how to continuously improve customer engagement.
Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBM’s Customer Experience Analytics solution can solve them.
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
B2B sales processes are being transformed by buyers who are demanding a more personalized buying experience similar to what they have experienced in their personal shopping. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within Exceed your B2B clients' expectations - emulate the B2C model B2B organizations to develop and execute plans to increase their e-commerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.
Read this white paper to learn how to:
- Use B2C best practices to meet buyer expectations for enhanced online experiences
- Deliver multiple combinations of products and services for faster, streamlined quoting and ordering
- Support complex buying cycles and selling executions across channels and markets—and around the world"
In this executive report, based on cumulative research over the past five years by the IBM Institute for Business Value we will explore how the emergence of digital technology, and the increasing willingness of consumers to use it, has disrupted the retail industry at virtually every level – from shoppers, to megastores, to digital to social media, and more. Further, we will provide recommendations that can enable retailers to position themselves to slice through this disruption and provide seamless, omnichannel customer experiences and conversations that can help build customer loyalty, create value and positively impact the bottom line.
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers.
Why do organizations seek to design effective multi-channel customer journeys? Because customers today demand it. Download this research study from Hypatia Research Group to learn how global organizations are successfully utilizing various analytical techniques like descriptive, diagnostic, predictive, prescriptive and cognitive analysis to create a successful omni-channel customer journey.
Download and read this detailed “Redbook” from IBM to learn more about the capabilities and benefits you can realize from using IBM Predictive Customer Intelligence (PCI). You’ll learn how to use this sophisticated solution to enhance your customer relationships across all your channels and touch points.