Download this white paper to learn how a customer-centric supply chain requires not only new processes and technologies, but also a cultural shift in how retailers run their organizations and collaborate with their trading partners.
There’s no denying the effect digital has on the retail industry.
$.56 of every $1 spent in physical stores is influenced by digital.
What’s more, three of the world’s top five retailers are internetfirst:
Amazon, Alibaba, and JD.com.
According to PricewaterhouseCoopers’ Total Retail 2017 report,
56% of global shoppers use Amazon. Of these, 28% say they shop
less often at retail stores because of Amazon. 18% say they shop
less on other retailers’ e-commerce sites because of Amazon. And
10% say they shop exclusively on Amazon.
Retailers need to find a way to compete in this changing retail
landscape. These five global trends can provide some guidance
on where retail is headed and how brands can thrive in this new
era of retail.
Startups with digital products are not commonly known to pursue small dreams. Once the basic idea of the product is designed and the industry niche has been identified, leadership is already thinking hard about where and to how many markets the product should be rolled out.
The mission is critical: the product must clearly create added value for the user in the local market while reflecting the needs of their local community. The challenge is making those changes in each market without losing sight of the basic idea of the product.
The success story of German ecommerce startup Yalwa - The Local Internet Company details three best practices on how young startups can realize the dream of a localized, and thus globally-positioned, digital product.
Published By: Spredfast
Published Date: Nov 15, 2018
How Top Brands Automate Social Service Practices
Today’s conversational commerce requires brands to provide immediate answers to their customers’ questions. Chatbots and artificial intelligence are fast becoming critical tools for customer service, bringing speed and scale that ensures a superior experience. But what are the best practices that marketers need to know to tackle the challenges of customer service automation?
?Learn from experts from General Motors, Booking.com and Spredfast about how to bring automation into your CX workflows and bolster your social service strategies. You’ll find out:
How to think about automation for your business?
How chatbots enhance your agent workflows??
??How Booking.com and GM are using AI to drive inspiration and customer? service efficiencies??
Published By: Location3
Published Date: Aug 31, 2018
About $3.7 trillion is spent annually in consumer purchases in the United States, according to Deloitte. But it’s often forgotten that only 8% of that is spent on e-commerce.
This means that offline brick-and-mortar spending is where the true scale occurs.
In order to support consistent franchise growth for your business, digital strategies must be designed to impact every stage of the franchising life cycle.
Published By: Curalate
Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brand’s social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. It’s led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that weren’t built for commerce.
That’s made it increasingly complex for brands hoping to meet customers’ needs and measure the results of their marketing strategies.
At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
Download this paper and discover 20 tips you can use to better engage on-the-go customers, improve the mobile experience across the entire customer journey, and ultimately increase holiday conversions.
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior—and profitable—interactions with customers.
Since 1842, The Fechheimer Brothers Company, a Berkshire Hathaway Company, has been
manufacturing uniforms for the public safety industry. The company maintains the largest in stock offering of public safety uniforms in the U.S., and also produces custom uniform programs to meet customers' specific requirements.
Using a Multi-Store Ecommerce Strategy to Significantly Increase Customer Acquisition.
As Ecommerce becomes a leading strategy for businesses, online retailers are presented with a challenge: how to increase sales by personalizing the customer shopping experience and strengthening the brand. The solution is to develop a multi-store strategy that "divides and conquers" this challenge. Retailers can develop several online stores that cater to distinct customer demographics, optimize separate checkout flows based on product, or improve conversion rates in marketing campaigns.
Published By: Forrester
Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
Published By: Limelight
Published Date: Aug 22, 2012
While the globalization of business and the myriad of challenges it poses are nothing new, the explosive growth of global online commerce and the demanding worldwide competitive landscape present a variety of new obstacles for companies of all sizes.
It's true that deploying B2B e-commerce platform involves many unique requirements not commonly found in B2C operations, such as incorporating a complex product port-folio, multiple distribution channels, and integrating with third party systems
And yet, it's possible to complete an initial out-of-the-box B2B implementation within three months, if all the right critical path steps are followed. Additional features and functionality can be added after the initial launch, provided that the chosen out-of-the-box platform is designed to be used over the long run.
Globalization; social and mobile commerce; and site replacements, upgrades and new launches are driving e-commerce product evaluation and selection. Use this Magic Quadrant as a guide during the vendor evaluation and selection process.
This report details findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help eBusiness and strategy professionals select the right partner for B2C online and multichannel commerce solution.