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Published By: Infinidat EMEA     Published Date: May 14, 2019
2017 and 2018 were not easy years to be a CIO or CISO, and 2019 isn’t showing any signs of being easier. With so many career-ending-level data breaches in 2017 (e.g., Equifax, Uber, Yahoo, to name a few) and with the stronger regulatory requirements worldwide, CIOs/CISOs have a corporate responsibility to rethink their approach to data security. Regulatory compliance aside, companies have a responsibility to their customers and shareholders to protect data, and minimize its exposure not only to external attackers but also to employees. The most common method of data breach in 2017 was a phishing email sent to a company’s internal employees (See 2017 Data Breach Investigation Report), This makes employees unwillingly complicit in the data breach. Over 80% of successful cyberattacks have a critical human element that enabled them. The average employee who opens the innocent-looking attachment or link, is unintentionally jeopardizing a company’s data. While there is no 100% protection, th
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Infinidat EMEA
Published By: Look Listen     Published Date: Aug 22, 2019
Companies that can harness the power of data are tomorrow’s winners. At Acoustic, we believe deeply in the importance of putting data into context to help companies quickly determine which marketing messages are resonating and which strategies are outpacing the market. The 2019 Marketing Benchmark Report examines email and mobile marketing messages sent by thousands of brands in 2018 to establish industry standards on customer engagement, delivery and subscriber churn. Our analysis uncovers trends and benchmarks than can help you optimize your audience outreach. Use this valuable information to compare how your campaigns are performing, see where to focus your efforts and build your case for more investment.
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Look Listen
Published By: Bluecore     Published Date: Sep 18, 2018
Email marketers have always dreaded the unsubscribe, and at the cost of nearly $18 or more per unsubscribe depending on your average order value, it’s clear why. Altogether, the cost of an unsubscribe -- in terms of lost revenue potential and associated soft costs — is nothing to blink at. Fortunately, there are several steps you can take to decrease your unsubscribe rate and recover some of that otherwise lost revenue.
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unsubscribe, email marketing, email roi
    
Bluecore
Published By: Bluecore     Published Date: Oct 23, 2018
If you’re not one of those retailers, you’re likely busy playing catch-up to them – and that’s not a position in which anyone wants to be. Since eCommerce began, a small handful of leaders have set the pace. They’ve innovated quickly and delivered incredibly valuable and convenient shopping experiences. And in doing so, they shaped consumer expectations. Take Amazon. Over a decade ago, the online giant seemingly rewrote the natural laws of retail by managing to deliver more, better, faster – all with unmatched accuracy and ease. Now, consumers expect an Amazon-like experience everywhere they shop, and anything else feels subpar.
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email marketing, personalized email, retail marketing
    
Bluecore
Published By: Bluecore     Published Date: Mar 04, 2019
For a company that sells wool products, the dog days of summer can be tough. Despite this challenge, Pendleton has managed to stay relevant even during the hottest days of the year thanks to Bluecore. “In June and July, having Bluecore send people emails based on what they browsed is especially helpful because we don’t have as many messages or new products going out. So as often as people come to our site is as often as they’ll get emails, and those emails are guaranteed to be relevant to them. If the onus was on blast emails, then we’d be showing people products that are not necessarily relevant to them or that they might think are terribly out of season,”
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email marketing, triggered emails, audience segmentation, email capture
    
Bluecore
Published By: Bluecore     Published Date: Apr 03, 2019
If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most email marketers use technologies that do the exact opposite? It’s time to break out of the Email Death Spiral and advance your marketing program with the next generation of email marketing technology. This guide explores exactly what your team needs to know to prepare for a successful change and how to best evaluate this next generation of email marketing technology, including: Understanding the next generation of email marketing technology Determining when it’s time for a change Prioritizing value with a proof of concept Approaching the ESP selection process Securing buy-in for the change Building a successful retail marketing program around your new ESP Creating a foundation for long term success
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retail marketing, esp, email marketing, marketing technology
    
Bluecore
Published By: Adobe     Published Date: Jul 10, 2019
Jedes Unternehmen befindet sich beim Kampagnen-Management in einer anderen Phase der Entwicklung. Vielleicht haben Sie mit E-Mail-Marketing einige Erfolge erzielt und möchten nun weitere Kanäle abdecken. Möglicherweise haben Sie vor einigen Jahren in eine Lösung für Kampagnen-Management investiert, als Sie weniger Marketing-Kanäle, einfachere Datensätze und weniger anspruchsvolle Kunden hatten. Vielleicht sind Sie Teil eines neu aufgestellten Marketing-Teams, das eine Kampagnen-Management-Lösung erfolgreich implementieren will, die alle nur erdenklichen Anforderungen erfüllt.
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Adobe
Published By: Bell Micro     Published Date: Jun 14, 2010
In this Customer Solution Profile a Fortune five organization put the IBM XIV storage system through its paces in their Microsoft Exchange 2003 environment.
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bell micro, microsoft exchange, ibm xiv storage system, resilience, performance, email system
    
Bell Micro
Published By: Five9     Published Date: Aug 01, 2019
It’s become abundantly clear that the cloud is no longer the future— but the new normal. Enterprises rely on cloud computing for web-based meetings, email, file sharing, and more every day to reduce costs and administrative burdens while enhancing productivity. With the wealth of benefits to be gained by moving to the cloud—including speed of deployment, cost-efficiencies, and easy scaling—it’s no wonder the shift toward all things virtual has been so pervasive and swift. What’s more, as the cloud has matured, the potential drawbacks that once made enterprises hesitant to make the move are disappearing. Security is now robust, application integration happens with ease, and reliability is a given, not a question mark. So now that the cloud has become not just viable, but essential, to stay competitive in a rapidly changing world, it’s time to explore how the cloud can significantly improve your contact center operations and guest experiences. This paper will provide one compelling r
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Five9
Published By: Time Warner Cable Business Class     Published Date: Apr 15, 2010
Time Warner Cable Business Class delivers all the communication services your business needs with scalable Internet, Phone and Cable TV services supported by our reliable wholly-owned network. Meet with our local, dedicated account representatives for a free evaluation so they can tailor a solution that's right for your business. For a free communications evaluation, contact us to learn more!
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broadband for business, broadband internet for business, bundles for businesses, business adsl, business broadband, business bundle, business bundles, business cable
    
Time Warner Cable Business Class
Published By: Time Warner Cable Business Class     Published Date: Apr 15, 2010
Time Warner Cable Business Class delivers all the communication services your business needs with scalable Internet, Phone and Cable TV services supported by our reliable wholly-owned network. Meet with our local, dedicated account representatives for a free evaluation so they can tailor a solution that's right for your business. For a free communications evaluation, contact us to learn more!
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broadband for business, broadband internet for business, bundles for businesses, business adsl, business broadband, business bundle, business bundles, business cable
    
Time Warner Cable Business Class
Published By: Time Warner Cable Business Class     Published Date: Apr 15, 2010
Time Warner Cable Business Class delivers all the communication services your business needs with scalable Internet, Phone and Cable TV services supported by our reliable wholly-owned network. Meet with our local, dedicated account representatives for a free evaluation so they can tailor a solution that's right for your business. For a free communications evaluation, contact us to learn more!
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broadband for business, broadband internet for business, bundles for businesses, business adsl, business broadband, business bundle, business bundles, business cable
    
Time Warner Cable Business Class
Published By: Time Warner Cable Business Class     Published Date: Apr 15, 2010
Time Warner Cable Business Class delivers all the communication services your business needs with scalable Internet, Phone and Cable TV services supported by our reliable wholly-owned network. Meet with our local, dedicated account representatives for a free evaluation so they can tailor a solution that's right for your business. For a free communications evaluation, contact us to learn more!
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broadband for business, broadband internet for business, bundles for businesses, business adsl, business broadband, business bundle, business bundles, business cable
    
Time Warner Cable Business Class
Published By: Time Warner Cable Business Class     Published Date: Apr 15, 2010
Time Warner Cable Business Class delivers all the communication services your business needs with scalable Internet, Phone and Cable TV services supported by our reliable wholly-owned network. Meet with our local, dedicated account representatives for a free evaluation so they can tailor a solution that's right for your business. For a free communications evaluation, contact us to learn more!
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broadband for business, broadband internet for business, bundles for businesses, business adsl, business broadband, business bundle, business bundles, business cable
    
Time Warner Cable Business Class
Published By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
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context optional, social media, facebook, social networking, social applications, social marketing, email newsletters
    
Context Optional
Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing
    
Sitecore
Published By: Sitecore     Published Date: Jan 06, 2009
This guide offers insight into the WCM technology choices available today, discusses some of the requirements both IT and business users should consider when selecting a WCM solution, and includes advice for ensuring a successful evaluation process.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing
    
Sitecore
Published By: Sitecore     Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
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sitecore, customer experience, lifecycle management, web content management, analytics, crm, emarketing, email marketing
    
Sitecore
Published By: Mimecast     Published Date: Mar 01, 2010
How should you handle your growing email archiving issues? According to ESG (Enterprise Storage Group), the number of organizations using a SaaS-based email archiving solution has increased 350% in the past three years. It's not a question of if you should archive email, but how - and, the evolution of SaaS solutions makes sense to move email management to the cloud for a broader range of organizations.
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mimecast, saas, email archiving, esg
    
Mimecast
Published By: StrongMail     Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
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strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking
    
StrongMail
Published By: StrongMail     Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
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strongmail, social media, email marketing, on-premise advantage, transactional email, insourcing, bounce management, spam trappers
    
StrongMail
Published By: StrongMail     Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
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strongmail, email, facebook, channel, social networking
    
StrongMail
Published By: 123Together     Published Date: Feb 05, 2009
Email is the primary communication system and file transport mechanism used in organizations of all sizes. Email systems generate enormous amounts of content that must be preserved for a variety of reasons, including: -Compliance with local, state, federal and international statutory requirements - Electronic discovery requirements and best practices - Knowledge management applications - Disaster recovery and business continuity
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123together, it strategies, ediscovery, finra, regulation, security, finra, contact management
    
123Together
Published By: 123Together     Published Date: Dec 04, 2008
Microsoft Exchange Server has been a crucial technological breakthrough in advanced corporate communication systems. Companies who utilize an enterprise-class email server like Exchange believe that email is mission critical, and value the productivity it enables. But an in-house migration to Exchange 2007 from an earlier version of Exchange or another email program will not be an easy task. Complexity, time and cost issues loom large over the IT department and are causing IT directors to search for an alternative solution.
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123together, it strategies, contact management, email, economy, stability, collaboration, green it
    
123Together
Published By: Extensis     Published Date: Apr 18, 2008
In 2006, Direct Wines Ltd identified a need for a solution that would manage the thousands of wine related images they had collected. The main use of the images, which range from images of wineries and wine makers to those of grapes, is inclusion in the company's direct mail campaigns and on the Direct Wines website.
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extensis, direct wine, portfolio server, images, dam, solutions
    
Extensis
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