In the race to please customers and beat out the competition, there’s been a lot of talk about customer data platforms (CDPs). For marketers, a CDP is just what they’ve been looking for — a more comprehensive approach to unified customer data that lets you include raw personally identifiable information or sensitive data in your data pool.
But while IT teams see the ultimate value, they may question the idea introducing a new point solution that complicates their tech stack even more. The days of brute forcing customer experience with new technology are over. Today, IT teams need to make decisions about customer experience management that span the business and go beyond marketing. That requires a different approach to the customer data problem. To learn more about our solution to the customer data platform, read our article Real-time CPD. Real-time customer experience.
Security and risk management leaders should know that while IDPSs are being absorbed by firewall placements at the perimeter, they give the best protection. They're also responding to pressure from uptake of other threat defense solutions, and providing credible internal and cloud placement options.
Listen to the recording, "CDPS Analyst Interview with John Webster of Illuminata," to see how the IBM Comprehensive Data Protection Express solution addresses the needs of midmarket companies that don't have adequate backup and recovery capabilities for their critical data.