Practical perspectives on leveraging data to grow sales, cut costs, up-sell more effectively and make better decisions. Marketers overwhelmingly agree they have access to more than enough data. The problem is finding actionable ways to utilize data that is collected across all customer interaction points to better engage with customer and increase lifetime customer value. This white paper explores the relevance of big data for marketers: what they need to know and the steps they should take today to embrace data and analytics to position their organizations for success today.
Marketing organizations are often limited in their ability to progress marketing tactics from single channel to cross-channel and real-time customer engagement. While marketing organizations might have a robust customer engagement strategy in place, often times there is a gap between their strategy and their ability to execute, with the right personalization and context that customers prefer. Over 62 percent of customers are always-on and readily addressable, but marketers aren’t implementing the right strategies to reach them.
This eBook discusses data-driven marketing tactics that can help marketers mind the gap – bridging customer strategy and ability to execute, with the right personalization and context that customers prefer.
While they’re intensifying, business-data challenges aren’t new. Companies have tried several strategies in their attempt to harness the power of data in ways that are feasible and effective. The best data analyses and game-changing insights will never happen without the right data in the right place at the right time. That’s why data preparation is a non-negotiable must for any successful customer-engagement initiative. The fact is, you can’t simply load data from multiple sources and expect it to make sense. This white paper examines the shortcomings of traditional approaches such as data warehouses/data lakes and explores the power of connected data.
Does your company rely on an ad hoc HR manager, an owner or other employee who takes on HR responsibilities in addition to their “day job?” View the SlideShare and learn how releasing the burden of ad hoc HR management can free you up to do more by doing less.
Many small businesses rely on owners and other employees to take on HR responsibilities in addition to their “day jobs,” a role we call the ad hoc HR manager (aHRM). Although a common practice, using an aHRM can present unforeseen risks. Read the complete guide to risky ad hoc HR management to find out more.
If your business relies on an owner or other employee to manage HR tasks, rather than employing a certified, dedicated HR expert, you might be experiencing some unforeseen risks, including wasted time and decreased morale. Check out the infographic to learn more about the risks of ad hoc HR management, as well as what you can do to free your company from this burden so you can focus on what you do best.
Digital technologies and increasing customer engagement point traditional financial institutions towards a wonderful new world of an enhanced customer experience. Herded by a wave of regulatory ‘enablers’ - through the yin-yang regulations in the form of the GDPR and PSD2 - the industry landscape is ripe for transformation for those willing and able to embrace this new world: connected customer ecosystems beyond their own institutional walls. In doing this, this creates more comprehensive customer journeys - and ultimately, better quality customer experiences.
Companies are facing massive cyber security challenges – many of which are rooted in the endpoint. In fact, according to IDC, 70% of successful breaches begin at the endpoint. If you are a Kaspersky Lab customer, and still have breaches in your endpoint security, then something isn’t working. Perhaps you’re struggling to prevent advanced attacks, or your security team may be burdened by maintaining overly complex policies. You and your end users may even be facing performance issues.
If you are experiencing any of these issues, then your endpoint security products may actually be creating more problems than they solve. Ask these questions and find out for yourself.
Companies are facing massive cyber security challenges – many of which are rooted in the endpoint. In fact, according to IDC, 70% of successful breaches begin at the endpoint. If you are a McAfee customer, and still have breaches in your endpoint security, then something isn’t working. Perhaps you’re struggling to prevent advanced attacks, or your security team may be burdened by maintaining overly complex policies. You and your end users may even be facing performance issues.
If you are experiencing any of these challenges, then your endpoint security products may actually be creating more problems than they solve. Ask yourself these questions for a cybersecurity reality check.
How can you utilize machine data to support compliance with the General Data Protection Regulation of the European Union?
This white paper, “How Machine Data Supports GDPR Compliance”, answers this question and identifies three use cases that can help support your GDPR compliance program, regardless of the nature of your industry or deployment – on-premises, in the cloud or hybrid
Download the white paper to:
*Master the risks necessary to be prepared for GDPR through real-world scenarios
*Understand which articles of GDPR will impact your business
*Learn how machine data can help you overcome those requirements
On May 25, 2018, per the General Data Protection Regulation (GDPR), organizations with business ties to the European Union will need to comply to GDPR standards. The cost of non-compliance are stiff fines. The GDPR contains nearly 100 separate and nuanced articles that can be difficult to understand even if you are a data privacy expert.
This short primer is a cheat sheet to help both the data privacy expert and non-expert approach the GDPR with key takeaways. Download your free copy of “A Short Primer of GDPR Essentials” to learn:
*Financial Implications: The potential impact of a GDPR breach condition.
*Key Focus Areas: A "new considerations checklist" for data privacy experts. It can also be used as a basic "bootstrapping checklist" for those less versed in data privacy.
*People, Process, Tools: Tips to help reduce anxiety and uncertainty about how to operationalize GDPR.
Published By: Rackspace
Published Date: May 15, 2019
The guide to how SQL Server 2008 end-of-service can drive IT modernization.
End-of-service presents serious risks to your organisation if you don’t deal with it correctly—or worse—if you don’t deal with it at all, including the
loss of access to critical security updates and Microsoft hotfixes. Also, if you don’t take action, your organisation will be exposed to potential disruption from hackers and malware. That means valuable customer data could be exposed to attack, risking monetary and reputational damage. And from a regulatory standpoint, there could be compliance issues with rules such as HIPAA, PCI, and GDPR.
On the other hand, if you take well-considered action that aligns with your long-term strategy, end-of-service is also an opportunity for data estate
In this e-book, we’ll discuss how migration to Azure as part of your fix for SQL Server 2008 end-of-service solves for all these, and opens doors for the future of your data-driven business.