digital age

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Published By: Adobe     Published Date: Feb 03, 2015
This report provides you with essential direction for putting people, processes, and technology in place to achieve digital experience excellence.
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transforming digital marketing, digital experience excellence, customers interaction and engagement, digital experience
    
Adobe
Published By: Crowdtap     Published Date: Jul 03, 2012
New from Crowdtap, learn why influence is the hottest topic in marketing and social media. We'll show you how to tap your brand's peer influencers to drive advocacy and boost word-of-mouth online and off with 5 Keys to Success in Influencer Marketing.
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influence, influencer, influence marketing, influencer marketing, influence score, social marketing, social roi, social media, word-of-mouth, wom, word-of-mouth marketing, wom marketing, advocacy, brand advocates, brand advocacy, digital marketing, buzz marketing, product sampling, marketing research, marketing insights
    
Crowdtap
Published By: Bridgeline Digital     Published Date: Jan 25, 2013
Marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover. Download our latest eBook and explor the advantages of taking your web presence into the mobile era.
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web design, marketing strategy, mobile marketing, web strategy
    
Bridgeline Digital
Published By: Bridgeline Digital     Published Date: Nov 20, 2013
iAPPS Content Manager is the premier business marketing solution to drive Digital Engagement in the CMS marketplace. iAPPS Content Manager allows businesses to personalize their online interactions with customers in an increasingly digital world. The solution combines business purpose and end-user context to attract customers, deliver compelling content, and optimize conversion rates.
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Bridgeline Digital
Published By: Silverpop     Published Date: Feb 04, 2013
Silverpop asked some of its partners for their expert ideas on ways to solve four of the most common dilemmas in the digital marketing marketplace.
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digital marketing, email marketing, engagement, newsletter, automation
    
Silverpop
Published By: Turn     Published Date: May 20, 2013
Forrester Consulting examined the potential return on investment (ROI) enterprises may realize by utilizing Turn Audience Suite and Turn Campaign Suite. Learn how this brand achieved a 50% ROI and attributes 80% of it’s digital media services revenue growth to Turn.
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turn, digital media buying, roi, web applications, data management platform, dmp, dsp
    
Turn
Published By: Eloqua     Published Date: Nov 20, 2013
Reading and responding to your prospects’ digital buying behavior
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oracle, eloqua, digital buying behavior, b2b, b2b transaction, marketing integration
    
Eloqua
Published By: Sitecore     Published Date: Feb 25, 2015
The forces of digital disruption have empowered consumers and inverted the power relationship between buyers and sellers. Competitive advantages based on manufacturing, distribution, and IT are no longer sustainable. Customer loyalty has all but disappeared; buyers can and will shift their allegiance immediately if disappointed. In the era of the empowered consumer, business success depends upon offering consistently outstanding customer experiences across multiple touchpoints and over the entire customer lifecycle.
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content management, vendors, digital experience, optimization, web page, hosting, business, agenda
    
Sitecore
Published By: IBM     Published Date: Sep 10, 2013
There is no fail-safe in today's digital world. Incidents will occur, both unintentional and malicious. To mitigate damage and organizational impact, the agile organization will respond quickly. To mitigate risks before damage occurs, an organization can maintain a continuous high state of security, ensure that all computing endpoints are in compliance, automate actions to shorten response time and enact measures to control infections with quarantine and until remediation is complete. Read this whitepaper to learn how IBM Endpoint Manager helps organizations respond quickly to today's threats.
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proactive response, ibm, advanced persistent threats, agile organization, compliance, computing endpoints, digital world, endpoint management, endpoint software, mitigate risks
    
IBM
Published By: Oracle     Published Date: Nov 05, 2013
This white paper provides you with five questions you should ask agencies to help you separate the real candidates from the poseurs.
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social media, digital marketing, agency, hiring an agency, branding, marketing, digital agency, traditional agency
    
Oracle
Published By: Cisco     Published Date: Feb 23, 2016
Cisco vision for the internet is one that is entering into the next generation. Connecting enterprises through rapid adoption of digital infrastructure: 5X faster than electricity and telephony. The agenda includes: Understanding the Connected Factory and its benefits to the organization's overall profitability, case studies: reducing costs, increasing quality, and maximizing productivity, the building blocks of an IoT network: unique design considerations for environments with rigid requirements.
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technology, digital infrastructure, productivity, networks
    
Cisco
Published By: Cisco     Published Date: Feb 23, 2016
Many manufacturers are pursuing the immense business benefits available from digitizing and connecting their factories. Major gains in overall equipment effectiveness (OEE), reduced downtime, and manufacturing flexibility can be achieved with a factory that is digitized and connected.
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manufacturers, business practices, digital management
    
Cisco
Published By: Riverbed     Published Date: Apr 14, 2017
"As companies undergo digital transformation, many IT organizations are embracing DevOps to better align with evolving business requirements, foster rapid innovation, and deliver high-performing services. But what IT leaders are failing to grasp is that this cultural shift also requires modifications to the underlying application performance management (APM) technologies and processes that have historically been used to manage IT service delivery. Read this analyst paper to explore: Key challenges IT organizations face as they roll out DevOps practices Additional APM tools and capabilities needed to support DevOps Recommendations for forming the right organizational structure and processes"
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Riverbed
Published By: Riverbed     Published Date: Apr 14, 2017
"Applications are at the core of digital transformation. Intrinsically linked to the success of digital initiatives and the apps that power them are the areas of DevOps and Continuous Delivery. Underpinning all of these is the area of application performance management (APM). Read this study from Enterprise Management Associates to discover: 10 key factors impacting APM practices in the digital economy. APM requirements for DevOps and Continuous Delivery. How APM addresses other top challenges in a cloud- and digital-centric business."
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Riverbed
Published By: Adobe     Published Date: May 15, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014.
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adobe, adobe digital index, benchmarking, marketing, smartphone, tablet, stick rate, conversion rate, customer engagement, online marketing
    
Adobe
Published By: Adobe     Published Date: Aug 14, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014. Get the report now to learn and discover: - New mobile usage trends - The power of continual site improvement - Why time spent on websites is higher than ever
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online marketing, marketing practices, mobile usage trends
    
Adobe
Published By: Adobe     Published Date: Feb 22, 2016
Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing professionals, it’s clear that marketers are more focused than ever on creating relevant and contextually targeted customer experiences.
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adobe, digital trends, econsultancy, monitization, engagement, mobile
    
Adobe
Published By: Oracle     Published Date: Sep 05, 2014
B2B transactions are no longer driven by sales. At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even talks to someone in sales. To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World"
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digital, body language, sales, responses, transactions, b2b, body language, downloads, engagement, business, climate, product, solution
    
Oracle
Published By: Tyco Integrated Security     Published Date: Sep 10, 2015
The digital age has driven a rapid transformation of the IT role. No longer an order-taker, IT must now become a game-changer for the organization, according to new research gyro conducted addressing the perceptions, expectations and future priorities of IT. For IT to become a true change agent and business consultant, it must embrace its “human side” and show its relevance to business operations’ and leaders’ success. For many IT groups, this requires a change in culture and an updated mindset about the department’s ultimate purpose and focus, along with improvements in interdepartmental communication.
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Tyco Integrated Security
Published By: NetApp     Published Date: Nov 14, 2017
As companies’ transition to become digital enterprises, they must increasingly manage cost and performance across a hybrid IT environment. On-demand consumption strategies can be used to optimize your data storage costs, whether you are running applications in a private data center, across a hybrid cloud, or in the public cloud. Read this eBook and learn how on-demand consumption models can help you align IT spending with your business needs, both on-premises and in the cloud.
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NetApp
Published By: VMware AirWatch     Published Date: Dec 13, 2016
In this 60-minute webinar, discover how VMware AirWatch, the world’s leader in Enterprise Mobility Management, enables end users with a digital workspace and empowers IT with a unified and secure mobility platform. Recently recognized as the leader in the 2016 Gartner Magic Quadrant for Enterprise Mobility Management for the sixth consecutive year, AirWatch is at the forefront of the Enterprise Mobility Management space. Watch now to learn more about our comprehensive Enterprise Mobility Management platform and the VMware AirWatch solutions.
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VMware AirWatch
Published By: Pega     Published Date: Apr 04, 2016
Governments have long found it challenging to modernize legacy IT systems. Now comes pressure to offer digital government services. However, which takes priority? The answer is both. But rather than thinking linearly, the smart way is to execute simultaneously by standing a traditional IT approach on its head. Government agencies need to use technology to develop proactive and digital government services, from the outside in, from the perspective of the constituent, while making modernizing adjustments. To be successful, it is critical for government agencies to move beyond traditional development methodologies by adopting an agile development approach. But what are the challenges? How can they modernize massive projects already in the works? In short, how to get there? Download this E-book and find out where government agencies are falling short and where they can improve regarding digitization.
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Pega
Published By: PeopleFluent     Published Date: Oct 07, 2015
While generalizations and opinions abound, viewpoints from this Digital Generation that pertain to talent management are less common. Download this whitepaper to learn more about these young professionals and what works best to attract, motivate, and retain them.
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digital generation, millennials, digital natives, talent management, retention, talent, recruitment, employment opportunities, human resources
    
PeopleFluent
Published By: MuleSoft     Published Date: Jan 18, 2018
Today, government IT teams are expected to deliver more services with fewer resources. Consequently, many agencies have prioritized legacy modernization, interoperability, and shared service models as a means towards increasing IT delivery capacity. We propose that successful execution of these initiatives within the confines of a strictly managed budget requires a new approach to integration, one centered around APIs. Our recommended approach, API-led connectivity, builds on the principles of re-use first outlined by SOA, while avoiding many of the pitfalls that limited the success of heavyweight SOA implementations. In this whitepaper, you will learn: What forces drive digital transformation in federal government, and what role integration plays in supporting digital transformation How a civilian federal agency leveraged APIs to modernize legacy systems and accelerate the speed of integration How to build out an API-led architecture within a government agency to accelerate project
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MuleSoft
Published By: MuleSoft     Published Date: Jan 18, 2018
Today, government IT teams are expected to deliver more services with fewer resources. Consequently, many agencies have prioritized legacy modernization, interoperability, and shared service models as a means towards increasing IT delivery capacity. We propose that successful execution of these initiatives within the confines of a strictly managed budget requires a new approach to integration, one centered around APIs. Our recommended approach, API-led connectivity, builds on the principles of re-use first outlined by SOA, while avoiding many of the pitfalls that limited the success of heavyweight SOA implementations. In this whitepaper, you will learn: What forces drive digital transformation in federal government, and what role integration plays in supporting digital transformation How a civilian federal agency leveraged APIs to modernize legacy systems and accelerate the speed of integration How to build out an API-led architecture within a government agency to accelerate project
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MuleSoft
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