Read Forrester's inaugural Wave for Digital Intelligence Platforms to see why Adobe is the only leader. Forrester assesses 15 capabilities needed to develop a holistic understanding of customers across digital touchpoints.
"In today’s intensely competitive marketplace, the business world is moving rapidly to online transactions from inefficient, costly, paper-based processes. Furthermore, consumers expect to be able to interact digitally anytime, anyplace, so providing easily accessible digital touchpoints is also critical to successfully keeping and retaining your customers.
No matter the size or type of business you’re in, you want to save money and increase revenue. And you want to make it all easy. Electronic signatures are a powerful way to accomplish all that.
Read the report to learn how leading companies across industries are improving critical business processes using eSignatures to achieve:
- Greater customer satisfaction
- Higher close rates and productivity
- Lower costs, greater efficiency
- Improved time to revenue
- Compliance and security-risk mitigation"
Published By: Cognizant
Published Date: Oct 23, 2018
There’s plenty of room in the digital economy for traditional retailers, as long as they shift focus from the products they offer to the experiences they provide, blending the physical and digital worlds to offer distinct and personalized shopping experiences and unleashing the untapped power of emerging new ecosystems.
At the heart of retail’s ongoing transformation is a shift in focus from the point of sale to the point of experience. Retailers that will thrive and prosper in the digital economy will be those that think beyond the products they sell to providing hyper-personalized shopping experiences that surprise and delight the consumer at each interaction, regardless of channel or touchpoint.
This white paper illuminates these strategic imperatives and delivers actionable recommendations to established retailers seeking to convert challenge into opportunity amid growing concern that they should merely concede victory to digitally-native companies.
Traditional organizations across the globe are transforming to compete against digital-only players, in restructuring to put the customer first. The world’s buying behavior - and people’s behavior in relation to technology - is quickly changing in connection with online distribution channels, smart devices, and their interplay with offline touchpoints. Siloed business systems and their old reporting lines need to shift, and synchronize - fast.
Published By: Genesys
Published Date: May 10, 2016
When people engage via digital touchpoints with your organization, they may forge seemingly random, winding paths along their journeys. Yet, no matter how many channels or interactions are involved, for the customer it is a single experience.
Published By: Curalate
Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brand’s social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. It’s led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that weren’t built for commerce.
That’s made it increasingly complex for brands hoping to meet customers’ needs and measure the results of their marketing strategies.
At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
Published By: Genesys
Published Date: Feb 27, 2018
Modern contact centers support a variety of digital channels—email, chat, co-browsing, social, video—over multiple digital touchpoints (web or mobile devices). What they lack is the ability to link interactions in a step-by-step journey to provide a personal, contextual experience for each customer.
Download this eBook. Learn how you can:
• Design a successful digital customer engagement strategy
• Provide agents with a 360-degree view of the customer across all digital channels and voice
• Deliver omnichannel experiences that are personalized, context-based, and low-effort
Published By: Oracle OMC
Published Date: Nov 30, 2017
Oracle Marketing Cloud is an all-in-one solution that helps retail marketers develop direct relationships with customers through seamlessly orchestrated cross-channel digital experiences—online and offline—that facilitate and strengthen customer interactions across a constantly growing list of digital touchpoints.
The result is consistent, relevant, and contextual cross channel experiences efficiently orchestrated to customers wherever they are.
Published By: Progress
Published Date: Jan 22, 2019
Your consumers are multichannel mavericks. With the right content management system, marketers can create meaningful, multi-channel journeys. Delivering a compelling, personalized customer journey across multiple digital touchpoints has never been more important. At the same time, it’s also never been so complex—many organizations struggle to personalize their campaigns and build cohesive multichannel experiences that can engage prospects anytime, anywhere. With creativity and the right content management system at your side, you can create meaningful, multichannel journeys. Watch this webinar to learn more.
Wenn Ihre Organisation eine Lösung zur zentralen Verwaltung sämtlicher digitalen Inhalte sucht oder dem Marketing-Team die Erstellung und Veröffentlichung von Content für verschiedene Touchpoints erleichtern möchte, ist ein Content-Management-System (CMS) unumgänglich. Jedes Unternehmen strebt nach „Content Velocity“ – der Bereitstellung von mehr Content in kürzerer Zeit –, kommt dabei aber unterschiedlich schnell voran. Auch die Kenntnisse über die Möglichkeiten von CMS variieren. Worauf sollte Ihre Organisation also bei der Auswahl einer neuen Lösung achten?
The ability to create high-volume, high-relevance, and high-velocity content is very important for B2B marketers. The Adobe and Econsultancy B2B Digital Trends 2016-2017 report dives into all the latest digital trends and opportunities that are impacting B2B. So that you can set the new standards.
Read the report to learn:
• The many priorities within CX and the push to improve CX
• The importance of data driven marketing within CX
• Why integration across all touchpoints is essential
Creating competitive advantage starts with a
sound digital strategy.
In a 2017 survey of healthcare consumers across the U.S. from a representative range of demographic groups, we found that 88% of consumers begin their search
for healthcare providers online. Consumers rely on search engines and review sites
to steer their decisions about where to go for care.
What consumers read about you online heavily influences their decision-making.
Your reputation is defined at every touchpoint a potential patient has with your
doctors and organization on the web — from the doctor or location listing, to patient
rating and reviews, to finding the right doctor and reading profiles on your website.
Done well, online reputation management (ORM) enables your providers to
generate a high volume of representative reviews from the “silent majority,”
while providing valuable insights to improve patient experience, make operational
improvements and drive new patient appointments.
Digital kiosks are fast becoming ubiquitous in quick-service restaurants, cinemas and retail stores as retailers grapple to embrace automated, digital solutions to keep up with rising labour costs, customer expectations and stiff competition. To maximise the value of self-ordering kiosks, retailers should not perceive digital kiosks as a means to an end but a critical touchpoint within the customer journey.
Download the whitepaper to discover how the new generation of self-order kiosks—
• Can resolve the challenges of acquiring, training and maintaining a workforce
• Can enhance customer experiences throughout the entire shopping and purchasing process
• Can facilitate better business decision making through access to valuable customer data
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
Published By: Microsoft
Published Date: Jul 20, 2018
For sales organizations, customer engagement
is about more than touchpoints—it’s about
everything that happens in between personal
and digital encounters. Customer engagement
requires an organization-wide commitment
to creating meaningful connections, building
relationships, and nurturing those relationships
to establish trust and keep your brand top-ofmind.
“The realignment of, or new investment in, technology and
business models to more effectively engage digital customers
at every touchpoint in the customer experience lifecycle.”
- Altimeter Group
The realignment of, or new investment in, technology
and business models to more effectively engage digital
customers at every touchpoint in the customer
experience lifecycle. - Altimeter Group
Customer engagement drives every
interaction, every process, and every
decision—and it’s the key to driving sales.
In fact, respondents from a May 2016 Microsoft
survey of sales leaders across multiple
industries ranked customer engagement
the #1 dr
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book. Discover how to close those gaps and transform your people, process, and technology to better serve your customer. You’ll also learn how to:
Create a unified view and deliver personalized experiences to your customers across all touchpoints and channels.
Provide actionable insights to your sales and marketing team so they can work together more effectively.
Bring intelligence to your data and connect it with content and processes, so you can make better, faster decisions.
Transform your business by connecting sales and marketing with a shared set of successful business practices.
Digital touchpoints support an increasingly large percentage of the overall customer experience. 2012 saw the emergence of several important digital customer experience trends that will gain momentum as firms look to unify the cross-touchpoint experiences they deliver in 2013. This report outlines key trends that will make up the landscape that customer experience professionals will be working in as they take strides to improve their digital customer experiences in 2013.
Forrester states that businesses today struggle to understand and leverage the tools necessary to create and manage unified, multichannel Digital Customer Experiences across multiple touchpoints including, web and mobile experiences for customer transactions and mobile applications.
Read this report to understand how IBM's Digital Experience software is delivering solutions for the emerging Digital Customer Experience platform and integrating best-of-breed components into software offerings that manage multiple facets of the Digital Customer Experience.
This report gives customer experience professionals the tools and processes they need to act on digital customer experience improvement across touchpoints like websites, mobile phones, and tablets. Forrester recommends 10 tactics for evaluating digital touchpoints and determining customers' needs, proven and emerging methodologies for redesigning digital interactions, and best practices for ensuring that your digital experiences support your business objectives.
Published By: Sitecore
Published Date: Feb 25, 2015
The forces of digital disruption have empowered consumers and inverted the power relationship between buyers and sellers. Competitive advantages based on manufacturing, distribution, and IT are no longer sustainable. Customer loyalty has all but disappeared; buyers can and will shift their allegiance immediately if disappointed. In the era of the empowered consumer, business success depends upon offering consistently outstanding customer experiences across multiple touchpoints and over the entire customer lifecycle.