Digital transformation is forcing businesses to rethink how collaboration and process occurs across their extended enterprise, blurring the definitions of “back office” and “front office.” It’s also making it increasingly important to get more value out of their content, while also addressing modern security and regulatory requirements.
Although legacy enterprise content management systems helped manage the most sensitive content, they were never designed to accommodate the new mobile, highly agile business processes of the digital age.
A new strategy is needed.
Digital marketing. You hear it everywhere. As you and all your competitors know, it’s:
A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services.
But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
Digital transformation is a business enabler, one that also translates to an increase in the demand for greater storage capacity and performance. This increasing demand requires IT organizations to re-examine their data storage strategy as the growth in capacity doesn’t align with a shrinking IT budget. To support the growth of the business and remain competitive in a global digital market, CIOs are asked more than ever to “do more with less,” while improving performance and availability at the same time.
Traditional strategies for driving sales are no longer enough. Brands that only connect with customers on a transactional basis are losing out to more innovative brands that create a richer experience for customers.
Read this story to find out:
• how we developed a digital strategy to restore growth to an iconic sporting brand
• how data can drive a dynamic connection with customers and create new opportunities for growth
• key principles for developing your own digital strategy.
Published By: Masergy
Published Date: Nov 04, 2019
Digital transformation is reshaping the business landscape faster now than at any other time in history. While it once took decades to disrupt a market, natively digital companies have disrupted their industries in just half a decade. Digitization is creating new winners and losers at an unprecedented rate. Organizations that adopt a digital strategy will leapfrog the competition, while those that do not will risk becoming irrelevant within five years.
One important step in becoming a digital enterprise is gaining agility—that is, having the ability to take advantage of market opportunities faster than the competition. Although achieving business agility has become a top goal for IT and business leaders, it cannot be realized if companies lack an agile IT infrastructure to enable it. This is why businesses spent an estimated $14 billion on technology in 2018 to make IT more agile, according to ZK Research.
However, one part of IT that has yet to evolve and lacks flexibility is the ente
Published By: MuleSoft
Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge.
Read this whitepaper to learn:
A 4-step strategy for retailers to build a retail digital platform strategy with APIs.
The role APIs can play in optimizing consumer journey personalization and creating new revenue channels.
How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
"You want to retain your customers for life, but how do you ensure your customer experiences are consistent and coordinated across multiple channels and applications?
Only SAP offers a single platform that delivers great digital commerce experiences across all channels, increases productivity and reduces total cost of ownership (TCO). In addition, the SAP Commerce Cloud solution addresses the unique requirements of your industry and all go-to-market business models.
Download the executive brief and check out why more executives are choosing SAP software for their commerce strategy.
Reasons Why Executives Choose SAP Commerce Cloud"
"SAP: Named a Leader in Forrester Wave for Digital Experience Platforms
Experience Matters. A digital experience platform (dxP) can help you close the experience gap and deliver on customer expectations.
Learn why SAP has been recognized as a leader. Get a complimentary copy of The Forrester Wave™: Digital Experience Platforms, Q3 2019 report today!
The analysisevaluates 10 DXP vendors side-by-side and provides detailed assessments of the product portfolio and integrations that define a strong digital experience platform. According to the report:
""SAP has unified its experience portfolio to tie the front and back office together"".
""SAP is especially strong in B2C and B2B commerce, customer identity and access management, and API management versus its peers”.
“The company’s strategy resonates, especially when it articulates its ‘X plus O’ vision, and continues to have a world-class partner network"".
This valuable resource is your guide for creating connected digita
Published By: Marketo
Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience.
Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to:
Integrate web personalization into your marketing strategy
Incorporate cross-channel marketing in your web personalization strategy
Create content to maximize the impact of personalization
Leverage AI and machine learning to provide personalized web content
Measure impact and success
Choose the right web personalization tool for you
Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
The bar for success is rising in higher education. University leaders and IT administrators are aware of the compelling benefits of digital transformation overall—and artificial intelligence (AI) in particular. AI can amplify human capabilities by using machine learning, or deep learning, to convert the fast-growing and plentiful sources of data about all aspects of a university into actionable insights that drive better decisions. But when planning a transformational strategy, these leaders must prioritize operational continuity. It’s critical to protect the everyday activities of learning, research, and administration that rely on the IT infrastructure to consistently deliver data to its applications.
"IT needs to reach beyond the traditional data center and the public cloud to form and manage a hybrid connected system stretching from the edge to the cloud, wherever the cloud may be. We believe this is leading to a new period of disruption and development that will require organizations to rethink and modernize their infrastructure more comprehensively than they have in the past.
Hybrid cloud and hybrid cloud management will be the key pillars of this next wave of digital transformation – which is on its way much sooner than many have so far predicted. They have an important role to play as part of a deliberate and proactive cloud strategy, and are essential if the full benefits of moving over to a cloud model are to be fully realized."
• In today's ever-evolving world, content management is a moving target. With content flowing from a multitude of places, keeping up with the speed of business requires a content management strategy that's more flexible than traditional Enterprise Content Management (ECM).
• As digital transformation forces organizations to rethink their processes, it's never been more important to focus on deploying a platform that works across all of your content so you can get more value out of each asset and protect yourself against technology stagnation.
• Check out our ebook, 5 Considerations For Transforming Your ECM Strategy With Cloud Content Management, and learn how to bring your people and information together in the cloud.
Digital transformation (DX) is a must for midsize firms (those with 100 to 999 employees) to thrive in the digital economy. DX enables firms to increase competitive advantage through initiatives such as automating business processes, creating greater operational efficiencies, building deeper customer relationships, and creating new revenue streams based on technology-enabled products and services. DX is a journey, and it starts with firms embracing an IT-centric vision that guides a data-driven, analytics-first strategy. The outcome of DX initiatives depends on the ability of a firm to efficiently leverage people (talent), process, platforms, and governance to meet the firm’s business objectives.
For many organizations, digital transformation (DX) is the most strategically important initiative for the
organization and may determine its ability to compete in the coming decade. IDC estimates that 60%
of organizations will have created and begun implementation
of a digital transformation strategy by 2020. These DX
initiatives are designed to take the organization forward as a
proactive, data-driven company that uses and monetizes data
to gain competitive advantage in the marketplace.
Published By: Cisco EMEA
Published Date: Nov 08, 2018
Digital transformation (DX) — a technology-driven business strategy — enables firms to gain or expand their competitive differentiation by embracing data-driven decision-making processes, whether for increasing operational efficiencies, developing new products and services, increasing customer satisfaction and retention, or getting a better intelligence on the market.
Big Data and analytics (BDA) applications form the foundation for enterprisewide digital transformation initiatives.
To find out more download this whitepaper today.
In this report, you will:
• Understand the long-term role ERP will play in a digital business and IoT strategy.
• Learn why redirecting resources away from ERP system maintenance towards capitalizing on IoT-driven opportunities is crucial
• Examine how adopting IoT strategy can modernize ERP and increase agility to better respond to accelerating business opportunities
As the world around us becomes increasingly digital, manufacturers must follow suit. Digital transformation presents significant opportunities to achieve growth by addressing key operational issues and aligning products and services to the demands of today’s market.
Growth looks different for every company, and with the vast array of digital technologies available, it can be hard to know where to start. Which technologies offer the greatest opportunity for your company to grow? How can you successfully embrace the digital revolution?
Epicor has a history of helping manufacturers achieve growth by utilizing cutting-edge technology. By downloading these digital transformation assets, you will:
• Understand what growth might look like for your business
• Assess the capabilities needed to support your digital transformation journey
• Explore best practices to implement your digital transformation strategy
• Learn how to capitalize on growth opportunities with speed and conviction
Is your organization truly meeting the expectations of your customers and delivering a differentiated experience that builds revenue growth and loyalty? Although there is currently a lot of focus on what constitutes the ideal digital experience, few organizations have successfully executed a strategy that takes the entire digital experience equation into consideration. Download this whitepaper now to learn the 5 keys to the digital experience equation and to read case stories on companies who have gotten it right.
"One of the simplest steps that yields the biggest impact is changing the way employees and customers work with documents. Improving document workflow, removing unnecessary paper-based processes, and reducing errors can be a game changer.
In this eBook, we will explore five key areas where a far-reaching digital strategy can help you save money, increase productivity, and ultimately be more profitable. "
Published By: Dell EMC
Published Date: Mar 08, 2019
Digital transformation means many key parts of the business now depend on specific and often very demanding applications.
The outcome of these applications can determine the health of the company. Running them on commodity PCs is a risky strategy. Workstations designed to tackle the most challenging workloads can help ensure a positive outcome.
Learn more about Dell solutions powered by Intel®.
The consumer durables sector continues to evolve. Consumer demand for
connected, energy-efficient appliances is driving investment in R&D – even as
profitability pressures necessitate new cost-cutting measures. And intensifying
vertical and virtual integration means manufacturers need stronger relationships
with extended supply chains. Supply chain and sourcing professionals are leading the
charge. Learn how a digital strategy enables the transformation needed to excel today.
Life sciences is an industry on the move. Driven by regulatory changes, manufacturing capacity, and margin pressures, the industry’s supply chain and procurement leaders are relying heavily on contract manufacturing organizations (CMOs). These relationships require new ways of managing product quality and costs across the supply network. Learn how a true digital strategy can optimize internal and external processes – and extend them beyond the enterprise – so you can excel in today’s complex market.
The chemicals industry is undergoing a major transformation brought about by mergers and divestitures, shifting market dynamics, and nonlinear supply chains. Industry leaders are responding by harmonizing their supplier management, sourcing, and supply chain processes using a digital strategy that enables them to extend business processes beyond the four walls of the enterprise. Along the way, they are realizing new efficiencies and cost savings needed to compete in today’s complex marketplace.
In this five-episode video series, Jason Averbook shows you the ins and outs of workforce technology and how to use it to achieve HR success. Watch the series to learn ways to develop a digital HR strategy, get executive buy-in, and maintain success.