customer segmentation

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Published By: Merkle     Published Date: Oct 19, 2012
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
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marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, marketing measurement, marketing strategy, competitive advantage, business strategy, customer value, optimization, integrated marketing strategies, integrated, customer experience
    
Merkle
Published By: Merkle     Published Date: Oct 19, 2012
An integrated customer communication strategy places customer needs, behaviors and value at the center of all interactions and will result in increased revenue, profit and shareholder value.
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data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, marketing measurement, marketing strategy, competitive advantage, business strategy, customer value, kpi, optimization, integrated marketing strategies, integrated
    
Merkle
Published By: Gigya     Published Date: Jun 08, 2015
As channels fragment and consumer identities multiply, businesses are struggling to achieve a single customer view. This guide provides actionable strategies to achieve this “holy grail” to better understand your audience, build relevant experiences and grow customer relationships. Get tactics and examples to help you: Identify your customers across channels and devices Manage today's volume and variety of customer data Integrate and apply data across marketing campaigns Build more personalized customer journeys
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customer data management, single customer view, cross channel, marketing segmentation, sso, federation, registration as a service, social login, first-party data, integrations, identity compliance and security
    
Gigya
Published By: Gigya     Published Date: Jun 08, 2015
Marketers are struggling to connect with consumers across all available outlets while still providing an aligned customer experience. The white paper examines three key ways to create a successful omni-channel experience while establishing cohesive brand and customer identities. Learn how to: Develop an interactive mobile strategy Streamline physical and digital interactions Engage customers across channels
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customer data management, single customer view, cross channel, marketing segmentation, sso, federation, registration as a service, social login, first-party data, integrations, identity compliance and security
    
Gigya
Published By: Monetate     Published Date: Apr 06, 2018
Personalization for retail customers has advanced well beyond segmentation to include real one-to-one connections made in real-time. Not only are consumers expecting hyperpersonalized experiences across all touches, but companies who are able to implement them are seeing unprecedented growth and a new level of customer loyalty. This essential guide walks you through personalization from the nuts and bolts of what it can do, through 5 levels of implementation that businesses can use to benchmark their path to increased revenue. In the guide you’ll learn: • The latest advancements in personalization technology and what companies can expect to gain with implementation. • Four myths about personalization that may be holding your company back. • Tips for getting started and 5 benchmarking levels to help you create a personalization roadmap for your company. • Eight questions to ask when shopping for a personalization partner that will help you ensure you are getting the right tools and expe
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Monetate
Published By: iKnowtion     Published Date: Nov 09, 2011
Marketing executives seek ways to generate incremental revenue from marketing programs. A national retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
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crm solutions, crm strategies, customer experience, customer engagement, incremental revenue, increasing profits, retail, customer insights, frameworks, profitability, marketing analytics, iknowtion, segmentation
    
iKnowtion
Published By: iKnowtion     Published Date: Nov 17, 2011
Find out how a customer development plan for digital camera buyers and members of an online communications program identified a core group of loyal customers who were responsible for the majority of sales.
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customer intelligence, customer loyalty, customer profiling, lifecycle analysis, segmentation, crm, retail strategies, data analysis, customer intelligence, marketing analytics, iknowtion
    
iKnowtion
Published By: IBM     Published Date: Aug 07, 2012
View this demo to find out how IBM SPSS® solutions for predictive customer analytics can deliver deep customer insights that help you tune your marketing efforts-effectively and efficiently attracting new customers, nurturing customer relationships and retaining ideal customers. Watch how IBM SPSS software uses existing customer information to help you do the following: Identify your best customers for targeted marketing programs with customer segmentation, cluster and profiling techniques; confidently predict which customers will respond to your offers with powerful predictive models; get more out of every customer interaction by delivering real-time, predictive intelligence to front-line decision makers; and enrich and deepen your customer insight with social media analytics.
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predictive customer analytics, ibm, decision management, consumer insight, customer, crm, customer relationship management, retain customer, grow relationships, rfm analysis, business intelligence, customer wants
    
IBM
Published By: IBM     Published Date: Nov 28, 2012
Channel proliferation has made understanding who your customers are and how they interact with your brands over time and across channels dramatically harder. Watch this webinar and learn about IBM's customer analytics and how it can help serve you.
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analytics, insight, segmentation, ibm customer analytics, ibm, products, channel
    
IBM
Published By: Oracle     Published Date: Jan 21, 2014
The rise of big data provides Modern Marketers with an unprecedented level of insights. But too often, it's easy to get buried by the data. We put together 40 Must-See Charts for Modern Marketers, offering analysis and intelligence today's marketers need to know across a range of disciplines from email marketing and lead management to social media and events.
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modern marketers, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 21, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
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marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 21, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
Tags : 
analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 21, 2014
Because the majority of B2B buying decisions are made before a sales person even gets involved, the role of marketing has changed. This evolution in buying behavior demands a radical shift in how companies are aligning marketing and sales to maximize conversion rates.
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conversion, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 21, 2014
In this whitepaper on Modern Marketing Strategies, learn the importance of utilizing engagement in your marketing and how to bring effectively bring these tips and action items to your organization!
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engagement, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 21, 2014
In this whitepaper on Modern Marketing Strategies, learn the importance of utilizing conversion in your marketing and how to bring effectively bring these tips and action items to your organization!
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targeting, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Evergage     Published Date: Nov 18, 2013
Evergage increases conversions by helping your website respond in real-time with personalized messages to people based on where they clicked and who they are – all without coding.
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real-time web personalization, data driven marketing, data driven messaging, user engagement, one-to-one marketing, personalized marketing, dynamic content, smart messaging, customer engagement, on site messaging, in app messaging, behavior analytics, target marketing, behavior segmentation, conversion rate experts, cro tools, prevent churn
    
Evergage
Published By: SAP     Published Date: Apr 14, 2011
A research report from Business Week on a global survey of executives on Customer Experience; 80% of respondents rate CE as a strategic priority but the majority believe that their company does a poor job at delivering a good customer experience. We will be publishing 4 reports based on this survey as well as interviews with key analysts, influencers and Customers. Here is the first report which you can download and forward to your sales team and customers.
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customer experience management, bloomberg businessweek, bbrs, relationship management, customer segmentation, customer retention
    
SAP
Published By: IBM     Published Date: Sep 08, 2015
Please join us for an in-depth discussion of the latest data and analytics capabilities that banks are using today to uncover new customer insight - at the individual level - to improve offers and cross sell, optimize campaigns and deliver profitable revenue. The discussion will explore how leading banks are employing predictive analysis on customer data not often analyzed - like individual transactions, interactions, behavior and social media. See how banks can move beyond traditional segmentation and enable marketing to the "Segment of One."
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banking, finance, customer engagement, analytics, insights, segmentation, personal finance, investing, small business
    
IBM
Published By: SPSS Inc.     Published Date: Mar 31, 2009
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by text analytics solutions.
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spss, text analytics, data management, statistical analysis, natural language processing techniques, computational linguistics, web sites, blogs, wikis, e-mails, instant messaging, predictive analytics, bottom up approach, documents, customer relationship management, crm, voice of the customer, competitive landscape, security threats, understanding text
    
SPSS Inc.
Published By: Oracle     Published Date: Nov 21, 2013
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : 
marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : 
marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
Because the majority of B2B buying decisions are made before a sales person even gets involved, the role of marketing has changed. This evolution in buying behavior demands a radical shift in how companies are aligning marketing and sales to maximize conversion rates.
Tags : 
conversion, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
Tags : 
marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
Tags : 
analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
Tags : 
marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua
    
Oracle
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