customer profitability analytics

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Published By: iKnowtion     Published Date: Nov 09, 2011
Marketing executives seek ways to generate incremental revenue from marketing programs. A national retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
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crm solutions, crm strategies, customer experience, customer engagement, incremental revenue, increasing profits, retail, customer insights, frameworks, profitability, marketing analytics, iknowtion, segmentation
    
iKnowtion
Published By: iKnowtion     Published Date: Nov 09, 2011
The financial services marketplace has changed dramatically, prompting many to review their marketing strategies. Find out how market segmentation, customer profitability, and customer mapping were used to help this company deliver desirable value propositions to customers.
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crm strategies, market segments, customer mapping, profitability, value propositions, financial services, marketing strategies, analytics, iknowtion
    
iKnowtion
Published By: iKnowtion     Published Date: Nov 17, 2011
Learn how a financial services company can retain critical customer assets, and their method for predicting customers that will transfer assets in and out of accounts and the expected amounts.
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customer intelligence, customer loyalty, crm solutions, customer profiling, probability choice models, trigger marketing, financial services, profitability, data modeling, marketing analytics, iknowiton
    
iKnowtion
Published By: IBM     Published Date: Aug 06, 2012
With customer analytics-including predictive analytics, social analytics, business intelligence, and decision management-companies are empowered to improve the customer experience and maximize business outcomes by being proactive, rather than reactive. Comments made in social channels about a perceived problem with a checkout tool on a company's website, for example, can alert company decision-makers about a potential issue before it hits the contact center.
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customer analytics, loyalty, profitability, revenue, ibm, transaction data, customer survey data, demographics, contact center, customer behavior, decision-makers, integrate, granular attributes, predictive analytics, life-stage changes
    
IBM
Published By: IBM     Published Date: Apr 29, 2014
Customer Profitability Analytics enables banks to analyze customer, account, product, and transaction data and apply costing models to determine a bank-wide view of profitability. Applying predictive analytics, they can model future behavior and derive a lifetime value for each customer.
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ibm, banking, customer profitability, customer profitability analytics, transaction data, predictive analytics, customer behavior
    
IBM
Published By: IBM     Published Date: Feb 03, 2015
Find out how banks are increasing customer profitability, improving operational efficiency and managing risk more effectively with IBM Business Analytics software.
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customer profitability, operational efficiency, business analytics, banking, risk management
    
IBM
Published By: IBM     Published Date: Feb 03, 2015
Learn how the IBM Customer Profitability solution can help banks maximize the value of their customer base by understanding the interconnected factors that influence profitability through a single, at-glance-view.
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business analytics, customer profitability, customer base solutions, profitability analytics, customer lifecycle
    
IBM
Published By: IBM     Published Date: Sep 11, 2013
Learn how customer profitability analytics enables banks to analyze customer, account, product, and transaction data and apply costing models to determine a bank-wide view of profitability
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banks, customer profitability analytics, analytics, account, product, transaction data, costing models, finance
    
IBM
Published By: IBM     Published Date: Jan 09, 2014
To operate effectively in different markets, Finnish manufacturer Meka Pro needed to be able to adjust its pricing and manufacturing strategies to each locality, but had no insight into their own data. Read this case study to learn how Meka Pro used IBM® Cognos® software modules to make faster, better business decisions and improve profitability.
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ibm, meka pro, analytics, improve profitability, manufacturing projects, business strategy, competition support, manufacturing strategies, it systems, increase profitability, customer needs, production processes, automated reports, distinct markets, production costs, job profitability, company growth, secure solutions, business performance, business analytics
    
IBM
Published By: Infor     Published Date: Apr 01, 2010
This paper explores the dilemma of looking into retention rates and customer profitability and offers a solution to this dilemma. You'll also learn how to increase customer loyalty and retention while increasing revenue.
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infor, targeted promotion, customer loyalty, retention rates, customer profitability, real-time data, analytics, crm
    
Infor
Published By: IBM     Published Date: Aug 06, 2014
Customer Profitability Analytics enables banks to analyze customer, account, product, and transaction data and apply costing models to determine a bank-wide view of profitability. Applying predictive analytics, they can model future behavior and derive a lifetime value for each customer.
Tags : 
ibm, banking, customer, profit, analytics, costing models
    
IBM
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