Published By: First Data
Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts donít fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumersí attention.
Published By: SessionM
Published Date: Jan 24, 2018
Download Gartnerís latest Market Guide for Master Data Management of Customer Data Solutions to learn market definition, analysis and recommendations, the criteria necessary for evaluating marketing data management solutions and how master data sits in the middle of the 360į customer view.