In search of the moment when consumer engagement is at its highest, brands have chosen to focus on search and
social media. But – as this study proves – the rush of retail therapy is no myth, with the process of shopping making
consumers considerably happier and more receptive than other online activities.
This report explores the mindset individuals experience when shopping – the Transaction MomentTM. As uncovered
in this research, this mindset presents a much sought after and undiscovered opportunity in digital customer
acquisition. It has been well documented that the thrill of making a purchase causes a rush1
of dopamine, resulting
in a powerful sense of achievement that leaves consumers open to buy again.
This conclusion is supported by Rokt analytics — which reveals consumers are up to 7x more likely to engage
with related offers in the Transaction Moment. This report and findings are relevant to many in the marketing and
e-commerce industry. Whether the objective is to acquire
As products go to market quicker, employees, customers, and business partners need the ability to collaborate and access business data—when, where, and how ever they choose. Watch this illustrated demo to see how IBM offers a smarter, business-driven approach to Identity and Access Management. And how IBM’s extensive integration capabilities can enhance productivity without compromising security.
Read this white paper to learn five practical steps your company can take to achieve customer intimacy: 1. Plan your goals, methodology and metrics; 2. Capture the right customer information, including structured and unstructured data; 3. Predict customer behaviors; 4. Act on these insights with relevant, timely offers to optimize the predicted outcome; and 4. Expand successes into other areas.
View this demo to find out how IBM SPSS® solutions for predictive customer analytics can deliver deep customer insights that help you tune your marketing efforts-effectively and efficiently attracting new customers, nurturing customer relationships and retaining ideal customers. Watch how IBM SPSS software uses existing customer information to help you do the following: Identify your best customers for targeted marketing programs with customer segmentation, cluster and profiling techniques; confidently predict which customers will respond to your offers with powerful predictive models; get more out of every customer interaction by delivering real-time, predictive intelligence to front-line decision makers; and enrich and deepen your customer insight with social media analytics.
Adobe can help you seamlessly capture customer data, track offer performance and deepen customer relationships with more consistent and relevant offers across channels. See how our Adobe solutions work together to help you build your next best offer.
Published By: Vindicia
Published Date: Sep 23, 2014
Vindicia has witnessed numerous best practices working with innovative digital businesses and noticed that companies that communicate the most effectively tend to follow three key practices consistently. This ebook give you three essential communication practices.
Prepare your business for the future of customer service.
In a world where price and product can easily be matched, customer experience has become a key brand differentiator. It’s never been more important to understand customer expectations, perceptions, preferences, and trends.
The 2017 Microsoft State of Global Customer Service report found that customer service impacts brand choice and loyalty for 96% of consumers around the globe. The 32-page report offers insights from 5,000 survey participants.
Learn how you can stay ahead of the competition and earn customers for life with intelligent customer service. Find trend details and actionable data on:
The growing importance of service in a customer’s choice of or loyalty to a brand
The most important aspects of a good customer service experience
The most frustrating aspects of a poor customer service experience
Expectations of the millennial customer segment
Channel preferences based on geography
Customer expectations for self-serv
Earning and keeping your customer’s trust is one key to long-term success. In
today’s digital world, your customers expect product and service innovations at an
increasingly rapid pace. At the same time, customer privacy and data security are
under close scrutiny.
These trends help to explain why organizations are migrating to Amazon Web
Services (AWS): to benefit from the agility, scalability, and security that it offers.
AWS has always put cloud security first. This security-centric approach not only
helps you more effectively protect your data on AWS, but can also help you meet
security and compliance standards.
Safeguarding your data is more important than ever.
In today’s data-driven business landscape, companies are using their data to innovate, inform product improvements, and personalize services for their customers. The sheer volume of data collected for these purposes keeps growing, but the solutions available to organizations for processing and analyzing it become more efficient and intuitive every day. Reaching the right customers at the right time with the right offers has never been easier. With this newfound agility, however, comes new opportunities for vulnerability.
With so much riding on the integrity of your data and the services that make it secure and available, it’s crucial to have a plan in place for unexpected events that can wipe out your physical IT environment or otherwise compromise data access. The potential for natural disasters, malicious software attacks, and other unforeseen events necessitates that companies implement a robust disaster recovery (DR) strategy to
Your email subscribers are likely feeling the economic crunch as much as—if not more than—your business. With that in mind, now is definitely the right time to keep your audience informed of any savings or promotional offers that are available. Even if business has been strong enough in the past that you were able to avoid offering special incentives, marketing in a time of economic uncertainty needs to be performed with an eye toward the future. Fostering customer loyalty now via special offers can pay dividends down the road when the economy rights itself.
This report looks at ways NetApp IT was able to put into practices what the company has been saying to its customers for some time: That the use of NetApp storage offers such efficiency that it can save companies significantly more money and management time than the use of an alternate storage system.
Today’s consumers and B2B companies only want interactions that are relevant, personalized, and based on a customer’s situation and preferences. Companies that fail to provide relevant offers will be left behind.
Business happens at the speed of “right now” across departmental, physical, geographical and organizational lines. Secure, anywhere, anytime access to the most up-to-minute business content ensures that employees, partners and customers can do business faster. Neither remote VPN access nor cloud-only sharing solutions provide the flexibility, security, and universal access required to support today’s business. What’s needed is a solution that offers the benefits of cloud-based file access along with the control and
manageability of local file systems.
Discover the Soonr Hybrid Cloud Sync and Share Solution that preserves existing file server infrastructure, while delivering complete mobile file sharing and collaboration capabilities.
Published By: Brandwatch
Published Date: Aug 23, 2016
As the consumer technology industry continues to grow and innovate, it becomes difficult for brands to stay at pace with expectations of their customers. Social media intelligence offers brands the ability to acquire important insights about both consumers and the market. This report summarizes key benchmarks and provides important insights regarding the state of social among the consumer technology industry.
Please join us for an in-depth discussion of the latest data and analytics capabilities that banks are using today to uncover new customer insight - at the individual level - to improve offers and cross sell, optimize campaigns and deliver profitable revenue. The discussion will explore how leading banks are employing predictive analysis on customer data not often analyzed - like individual transactions, interactions, behavior and social media. See how banks can move beyond traditional segmentation and enable marketing to the "Segment of One."
For businesses around the world, email has become the primary means of communication with people inside and outside of the organization. Business transactions kick off in the form of an email, most customers use e-mail to negotiate contracts and agreements and exchange invoices and payment information. Email is also heavily used by marketing departments to issue mailshots to customers announcing new offers and special deals and so on.
Fan loyalty is everything in the sports business. So when Major League Soccer (MLS), the top flight pro soccer league in the US and Canada, wanted to deepen customer engagement, it turned to SAS® Marketing Automation to get a better understanding of its fans.
Published By: GoToAssist
Published Date: Oct 05, 2011
The challenges of today's service and support environment just might be keeping you awake at night. The expectations are great and the daily demands relentless. But there's hope.
By moving away from the current break/fix technical support model and providing a value-added customer experience, organizations can gain a significant business advantage.
This TSIA white paper identifies the 6 toughest issues impacting service and support organizations today, and it offers guidance on improving service levels and how to differentiate competitively based on quality of service.
IDC Retail Insights defines omni-channel merchandise optimization as the set of technologies, data assets, skills, processes, and management intent required to develop and maintain sets of targeted and localized offers that best satisfy important business objectives. These goals include customer satisfaction, customer lifetime value, and category, channel, and corporate performance. By "offers," IDC Retail Insights means the broad set of attributes that characterize assortments, products, services, prices, utility, and convenience that match customers' buying criteria and shopping behaviors. Targeted and localized offers present a compelling "choice set" that satisfies and delights consumers.
Download this white paper to read the questions posed by IBM to Greg Girard, program director of Omni-Channel Analytics Strategies at IDC Retail Insights, on behalf of IBM's customers.
To compete in today’s rapidly changing business environment, organizations need to capture, analyze and act on information rapidly. If they can quickly identify trends, discover patterns and generate new insights, they can address a wide array of strategic and operational goals—from increasing customer loyalty and creating targeted marketing offers to enhancing operational efficiency and reducing risk. In their report, Business Value of Big Data on Power Systems, NC State University talks about unlocking the business value of big data, and how IBM Power Systems can deliver the foundation for organizations to bring insight to the point of impact faster.
Register today to learn more about this exciting release, its new features, and how you can drive new value for your organization:
- Improve customer centricity by engaging individuals at the right time with the right offers
- Cut operating costs and reduce fraud by gaining real-time visibility and insights into transactions and business operations
- Empower knowledge workers and leverage mobile technologies to create more engaging experiences
Published By: Gomez IT
Published Date: Dec 04, 2009
Any business considering cloud computing to support its customer-facing Web applications must
look beyond the cloud's cost savings and scalability and evaluate how cloud adoption will impact
the end-user experience. This whitepaper addresses the Web experience challenges companies
must address when adopting the cloud. It offers perspective and best practices to achieve world class Web performance and assist in the evaluation of cloud providers and development of cloud performance SLAs.
It’s not uncommon that customers are slow to adopt e-invoicing. Fortunately, we’ve got some tips on how your company can maximize the success of your AR automation project and persuade even the surliest of customers.
In this guidebook, you’ll discover how to build a successful plan that:
• Targets the right customers
• Offers customers various payment options
• Promotes & rewards e-invoicing adoption