custom offers

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Published By: KPMG     Published Date: May 08, 2018
Many retailers have responded with a largely outdated omnichannel approach, focusing on integrating the physical and digital channels they use to interact with customers, when the problem is actually inside the business. Today's customers will remain loyal only if a brand offers them transparency and superior quality products while actively engaging with them to build a relationship they value. Meeting those needs has nothing to do with offering another physical, digital, or mobile channel and everything to do with running the business in a way that is customer-first and customer-centric.
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KPMG
Published By: Cisco and NVIDIA Corporation     Published Date: Oct 22, 2018
Citrix and Google are collaborating to bring the best, most secure way to deliver virtual apps and desktops from Google Cloud. The Citrix Workspace solutions traditionally installed on data center servers—including Citrix Virtual Apps and Desktops, Citrix Networking, and Citrix Content Collaboration (formerly known as Citrix ShareFile)—are now enabled on Google Cloud Platform services. Citrix enables customers to choose the workload deployment option that best aligns with their enterprise cloud strategy and offers a variety of ways to securely deploy Citrix solutions to meet unique application needs. Whether deployed on-premises, cloud-hosted, as a Citrix Workspace service, or with a service provider—customers choose how much and which components of app workloads to manage and when and where to securely deploy business apps, data, and desktops.
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Cisco and NVIDIA Corporation
Published By: SessionM     Published Date: Jan 24, 2018
Download Gartner’s latest Market Guide for Master Data Management of Customer Data Solutions to learn market definition, analysis and recommendations, the criteria necessary for evaluating marketing data management solutions and how master data sits in the middle of the 360° customer view.
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customer engagement, unified customer profile, customer data platform, data orchestration, customer data activation, machine learning, data integration, personalization, cross-channel campaign management, single customer view, 360 profile, customer retention, customer loyalty, customer lifetime value, closed loop offers, next best offer, loyalty automation, loyalty platform, customer data management, customer data platform
    
SessionM
Published By: Adobe     Published Date: Feb 08, 2016
Your customers are constantly overwhelmed with marketing messages, advertisements, and offers. To stand out, you need to deliver relevant content that increases conversion and engages your customers.
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adobe, email, marketing, contextual, conversion, engagement
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates.
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adobe, a/b test, pitfalls, success, results, customer experience
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
It’s time to pull your data out of silos so you can harness all your insights and provide the next best offer. Learn how to use new marketing technologies to create customized offers that steer customers to the right financial services and products for their needs. It’s all in our new white paper, More Precious than Gold. Read our paper to learn how to: • Define your customer engagement objectives • Create valuable and intriguing offers to engage customers • Effectively deliver compelling offers across multiple touch points • Optimize your next best offer through real-time testing
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data, marketing technology, customer engagement, data analysis
    
Adobe
Published By: Pega     Published Date: Sep 11, 2015
This paper examines three areas to compare Pega Sales Automation and Sales Cloud’s ability to deliver in a complex environment. The key areas that we will explore include: -Anticipating sales rep and customer needs and delivering real-time actions and offers -Connecting the end-to-end sales process, seamlessly and consistently -Delivering long-term value by keeping up with changing market and sales needs
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Pega
Published By: AWS     Published Date: Nov 15, 2018
"To provide trusted identities and secure transactions to your customers, you want a flexible, scalable monitoring solution that offers a unified view on the Amazon Web Services (AWS) cloud. Learn how Entrust Datacard can help your organization quickly identify, resolve, and prevent issues by using a cloud-native platform to deliver seamless customer experiences every time. Watch our on-demand webinar and gain valuable insights into: • How to use a DevOps approach to monitoring • The best practices to scale your monitoring solutions • How Entrust Datacard monitors trace, syslog and metric data from sources like Amazon CloudWatch, Application Load Balancer, and Amazon Aurora"
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AWS
Published By: Aprimo     Published Date: Apr 09, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Aprimo     Published Date: May 01, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Entrust Datacard     Published Date: Jan 16, 2015
With every new data breach revealed or costly identity-theft case reported, confidence in data security and the protection of private identity information transactions — and overall trust — erodes. This loss of confidence in online services and reputation can have a direct impact on trust from end-users, customers, employees, partners, vendors and more. With significant advances in criminal threats — both in sophistication and sheer frequency — all enterprises are urged to bolster defenses, authenticate digital identities and safeguard sensitive information. Entrust offers five specific best practices — with emphasis on strong authentication, identity assurance, mobile enablement and general layered security — that can help protect against targeted attacks now and over the long term.
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entrust, server, risk, assessment, authentication, standards, layered, authentication, education, malware, threats, mobile, data, security, integration, deployment, certificates, identity
    
Entrust Datacard
Published By: Entrust Datacard     Published Date: Jan 16, 2015
Small- or medium-sized businesses run on hard work, dedication and loyal customers. But size shouldn’t exclude SMBs from using the proper security technology to protect online customer identities. That’s why Entrust offers nine simple tips to improve security for SMBs and end-customers alike. From basic techniques like updating software to more advanced authentication strategies, this guide ensure your business is establishing the proper security foundation in today’s hyper-connected world.
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entrust, security, certificate, b2b, application, browser, applications, saas, hack, web, website, migration, implementation, ssl, spam, passwords, malware, virus, systems, smb
    
Entrust Datacard
Published By: HP Data Center     Published Date: Feb 18, 2009
Today's IT executives are not only expected to create and maintain high-availability IT environments, but they are also expected to implement green initiatives to satisfy customers, analysts, and government agencies that are worried about the impact of modern, energy-thirsty data centers on the environment. Is such a dual mandate reasonable? Can companies be expected to maintain service levels and reduce their carbon footprints at the same time? The White Paper offers a description of the different types of services available to improved energy efficiency data center design and a prescription for successful implementation.
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hp data center, energy efficiency, data center, high-availability it environments, green initiatives, it infrastructure, epeat, global commerce, hvac, crah, cdpr, power usage effectiveness, pue, go green, dcie
    
HP Data Center
Published By: Cartera Commerce     Published Date: Feb 15, 2012
Want to boost sales with offers linked to shoppers' debit, credit and loyalty cards? This primer highlights the card-linked offer-how it works, projections for market growth and a merchant case study with real results.
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cartera commerce, mall networks, cartera, catera, vesdia, vesdia, mallnetworks, merchant-funded, loyalty, shopping, customer loyalty, online mall, merchant network, rewards, card-linking, card-linked, cardlinked, card-linked offers, card-linked deals, card-linked marketing
    
Cartera Commerce
Published By: Cartera Commerce     Published Date: Mar 07, 2012
As a local merchant, do you want to understand the exploding deal landscape--coupons, daily deals, check-in deals, gamification, card-linked offers and more? Download Deals Deconstructed: The Definitive Merchant Guide to Deals, Discounts and Offers today.
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cartera commerce, mall networks, cartera, vesdia, merchant-funded, loyalty, customer loyalty, merchant network, rewards, card-linking, card-linked, cardlinked, card-linked offers, card-linked deals, card-linked marketing, card-linked advertising, small business marketing, loyalty program, customer retention, deals
    
Cartera Commerce
Published By: Cartera Commerce     Published Date: Mar 21, 2012
For many local merchants, offers linked to consumer credit/debit cards let you optimize your overall marketing program. Download the eBook and understand the new way for local business to attract new customers-and keep them.
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cartera commerce, mall networks, cartera, vesdia, merchant-funded, loyalty, customer loyalty, merchant network, rewards, card-linking, card-linked, cardlinked, card-linked offers, card-linked deals, card-linked marketing, card-linked advertising, small business marketing, loyalty program, customer retention, deals
    
Cartera Commerce
Published By: Cartera Commerce     Published Date: Jul 16, 2012
Want to attract new, valuable customers and keep them coming back? This demo shows how card-linked offers from OfferLink let you reward customers in the currencies they crave; no changes to POS, no vouchers, no coupons.
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cartera commerce, mall networks, cartera, catera, vesdia, vesdia, mallnetworks, merchant-funded, loyalty, shopping, customer loyalty, online mall, merchant network, rewards, card-linking, card-linked, cardlinked, card-linked offers, card-linked deals, card-linked marketing
    
Cartera Commerce
Published By: Teradata     Published Date: Apr 30, 2014
In the past decade, banks have applied a vast array of strategies to attract new customers—free checking, high interest savings, low interest mortgage, cash deposits, and product give-a-ways. Many offers were bundles with credit, either in the form of a new credit line or in the form of low interest on transferred credit balances. The purpose is to attract new customers who bring new account balances. Although successful in attracting new customers, those customers usually brought small balances. It didn’t matter if each account’s balance was small. The sum of these small account balances would be a very large amount. This new amount could be leveraged into loans and hence profits. – Download our whitepaper today!
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teradata, marketing, data driven marketing, connecting to customers, higher revenue, customer experience
    
Teradata
Published By: Rosetta Stone     Published Date: Apr 03, 2018
When augmenting the benefits package for your organization, it’s natural to focus on traditional perks that employees have come to expect: PTO, health insurance, and maybe a tuition assistance credit here or there. But if you’re looking for creative and effective ways to stimulate employee engagement while also driving business results, you’ll want to consider the powerful impact of offering language-learning opportunities. Why language learning? It offers immediate and long-term benefits to both employees and employers. Research shows that organizations that offer access to language learning see an increase in employee engagement factors like loyalty, morale, and productivity, which in turn boosts business performance factors such as customer satisfaction and internal communications. Where’s the connection? And how can you reproduce these benefits within your organization? This playbook offers a deeper look at why language learning has such a positive influence on employee engagement
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Rosetta Stone
Published By: 8x8 Inc.     Published Date: Jun 16, 2017
In today’s highly competitive business environment, top companies will be the ones that have developed innovative ways to create stellar communications experiences that keep the end users engaged—employees and customers alike. Video and Web conferencing have become well-established tools to drive rich internal as well as external communications. However, to make an impact, these collaboration tools must be reliable and intuitive to use. Continuous communication offers hassle-free integrated user experiences that fit today’s mobile work styles. Technology advancements and changing perceptions are opening up innovative opportunities, which offer businesses new avenues to create a competitive edge. Smart companies must catch on or get left behind.
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market shaping trends, consumerization, user-driven it, web conferencing, solution spotlight, 8x8 virtual office meetings, use cases, customer examples
    
8x8 Inc.
Published By: Infosys     Published Date: Jun 12, 2018
Customer loyalty is hard to come by today, amid a growing array of choices, omnipresent discounting and fast changing trends and customer preferences. To cut through the clutter, product retailers are increasingly creating targeted offers tailored to customer preferences, to be delivered through an online platform. A premium drinks maker was following the same path when they created a mobile loyalty app to push promotions and notifications to customers. But something crucial was missing. See how Infosys helped and the five key takeaways from the project.
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customer, loyalty, application, product, omnipresent
    
Infosys
Published By: FICO EMEA     Published Date: Feb 11, 2019
The automotive leasing and financing industry is facing its most competitive times. Market disruptors are moving quickly, leveraging technology to provide polished and high-value customer experiences to lure business away from more traditional lenders. However, the use of smart technology and automated credit decisioning can enable auto lenders to make accurate lending decisions and gain a competitive edge. Learn how you can: • Issue accurate and immediate credit financing decisions at the point of sale • Reduce delinquencies and credit losses • Grow your lending portfolio • Create winning offers using data and analytics • Speed up credit decisions to prospects and stay competitive • Use smart analytics to enhance the customer service experience Download the case study round up Digital Transformation for Automotive Finance to learn how you can transform your business.
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collections treatment optimisation, customer retention, lending decision, collection optimisation, debt managemen, auto leasing financing, automated credit decisioning
    
FICO EMEA
Published By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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MuleSoft
Published By: iKnowtion     Published Date: Nov 09, 2011
This consumer goods company needed a data-driven approach to determine motivating customer offers that meet both sales and profitability goals. iKnowtion developed an analytic solution that determines the optimal offer for each customer to maximize results.
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offer optimization, consumer goods, incentives, forecasting, marketing analytics, iknowtion, automotive
    
iKnowtion
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