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Published By: Godfrey     Published Date: Oct 02, 2008
Differentiation is a business decision made at the highest levels about the company’s positioning and values–how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage–a way of adding value that competitors cannot easily duplicate.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation, b-to-b brand, b-to-b brand positioning, brand positioning, brand affinity, brand advertising, brand communications, branding research, b-to-b marketer, b-to-b buying process, b-to-b branding program, integration, marketing communications integration
    
Godfrey
Published By: Jive Software     Published Date: Mar 09, 2012
Social Customer Service offers a new approach that doesn't just tweak the existing trade-offs. It rewrites the entire equation, so companies can boost customer satisfaction, improve rep productivity, and reduce support costs at the same time. Download this whitepaper and learn how Jive can transform your customer service & support teams.
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customer satisfaction, customer service, jive, technology, support, technical support
    
Jive Software
Published By: Adobe     Published Date: Jul 08, 2015
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: -Recognize the nine most significant A/B testing pitfalls -Discover the five steps to gain better testing results -Gain a deeper understanding of test results
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test, target, business objectives, segmentation, pitfalls
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: Recognize the nine most significant A/B testing pitfalls Discover the five steps to gain better testing results Gain a deeper understanding of test results
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adobe, ab testing, marketing, marketer, targeted marketing
    
Adobe
Published By: Epicor     Published Date: Sep 20, 2018
As technology improves, retailers are relying more and more on their customer service to gain an advantage and differentiate themselves from the competition. Providing a pleasant customer experience can turn a first-time shopper into a lifelong buyer. By reading this Epicor eBook, you’ll discover the important role mobile technology plays in delivering faster, service. Retailers everywhere are implementing mobile tools to empower their employees to support customers—from stock and pricing information to mobile checkout. Epicor Eagle N Series is a fully integrated retail management system that offers a whole host of mobile tools to help you service your customers, stay informed, and make decisions from anywhere. Read the eBook and learn how the mobility of Epicor Eagle N Series can provide your retail business with a competitive advantage.
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retail store software, retail sales software, retail saas, business retail software, epicor eagle, benefits of epicor eagle, benefits of retail pos, advantages of retail saas
    
Epicor
Published By: Epicor     Published Date: Sep 20, 2018
As technology improves, retailers are relying more and more on their customer service to gain an advantage and differentiate themselves from the competition. Providing a pleasant customer experience can turn a first-time shopper into a lifelong buyer. By reading this Epicor eBook, you’ll discover the important role mobile technology plays in delivering faster, service. Retailers everywhere are implementing mobile tools to empower their employees to support customers—from stock and pricing information to mobile checkout. Epicor Eagle N Series is a fully integrated retail management system that offers a whole host of mobile tools to help you service your customers, stay informed, and make decisions from anywhere. Read the eBook and learn how the mobility of Epicor Eagle N Series can provide your retail business with a competitive advantage.
Tags : 
retail store software, retail sales software, retail saas, business retail software, epicor eagle, benefits of epicor eagle, benefits of retail pos, advantages of retail saas
    
Epicor
Published By: Epicor     Published Date: Sep 20, 2018
As technology improves, retailers are relying more and more on their customer service to gain an advantage and differentiate themselves from the competition. Providing a pleasant customer experience can turn a first-time shopper into a lifelong buyer. By reading this Epicor eBook, you’ll discover the important role mobile technology plays in delivering faster, service. Retailers everywhere are implementing mobile tools to empower their employees to support customers—from stock and pricing information to mobile checkout. Epicor Eagle N Series is a fully integrated retail management system that offers a whole host of mobile tools to help you service your customers, stay informed, and make decisions from anywhere. Read the eBook and learn how the mobility of Epicor Eagle N Series can provide your retail business with a competitive advantage.
Tags : 
retail store software, retail sales software, retail saas, business retail software, epicor eagle, benefits of epicor eagle, benefits of retail pos, advantages of retail saas
    
Epicor
Published By: KPMG     Published Date: May 08, 2018
Many retailers have responded with a largely outdated omnichannel approach, focusing on integrating the physical and digital channels they use to interact with customers, when the problem is actually inside the business. Today's customers will remain loyal only if a brand offers them transparency and superior quality products while actively engaging with them to build a relationship they value. Meeting those needs has nothing to do with offering another physical, digital, or mobile channel and everything to do with running the business in a way that is customer-first and customer-centric.
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KPMG
Published By: 8x8 Inc.     Published Date: Nov 17, 2016
Effective quality management lets you improve the performance of contact center agents—and deliver the customer experience your business expects. The ICMI Tool Kit: Quality Management in the Contact Center provides valuable tips you can apply to start improving your contact center operations today. Developed by International Customer Management Institute (ICMI), a leader in contact center training and consulting, the tool kit lays out the foundations of an effective quality management program and offers a step-by-step approach to creating an effective program. Then it provides details to help you: • Perform effective coaching using the SAFE coaching framework • Calculate the ROI of your training and coaching investments • Developing a peer mentor program
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8x8 Inc.
Published By: CrowdStrike     Published Date: Aug 01, 2017
The frequency of “mega breaches” continues to rise at an alarming rate. In fact, crippling incidents involving tens of millions of customer records, theft of highly valuable intellectual property, and related criminal activity have become commonplace. This report asserts that many such breaches could be prevented by deploying next-generation endpoint protection technology in concert with an aggressive proactive hunting strategy. This potent combination provides the most effective means to reduce attack surfaces and defend against advanced adversaries.Download the white paper to:?Learn how a proactive hunting strategy protects valuable data assets from a potential mega breach?Get a detailed analysis of how highly skilled human hunters pair with technology to aggressively seek out threat behaviors?Understand why integrating CrowdStrike Falcon Overwatch into an organization’s existing security resources offers the most comprehensive protection against persistent and skilled adversaries?Fi
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CrowdStrike
Published By: Bluecore     Published Date: Sep 27, 2018
Start with these six simple plays you can run today to present your customers with the best offers and products at every stage of the long shopping season.
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bluecore, email marketing, retail marketing, holiday sales, holiday shopping
    
Bluecore
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