Culture has become one of the most important business topics of 2016. CEOs and HR leaders now recognize that culture drives people's behavior, innovation, and customer service: 82 percent of survey respondents believe that "culture is a potential competitive advantage." Knowing that leadership behavior and reward systems directly impact organizational performance, customer service, employee engagement, and retention, leading companies are using data and behavioral information to manage and influence their culture.
With global opportunities on the rise,. having a multilingual workforce has become a critical market success factor. Language proficiency and awareness of a market's culture, local customs, and business traditions conveys respect for customers and colleagues, which leads to greater trust and improved business results.
Businesses are providing language-learning resources that prepare employees to engage in these markets. Forbes Insights and Rosetta Stone surveyed 200+ executives globally to understand the impact of language training on companies and employees. Read this guide to learn the key themes and data from the report.
The top clients of enterprise language learning companies consist of global companies that recognize the value of multilingual employees. While companies understand the necessity of language learning, there is room for improvement in incorporating language learning into corporate culture. This report looks at what companies are doing in the realm of language learning, to understand what best-in-class organizations are doing, and to provide businesses aspiring to be truly successful on a global stage with strategies for incorporating language learning into their business model.
Forbes Insights and Rosetta Stone surveyed 214 executives around the globe to find out if and how companies are training their employees to speak and work in more languages and what impact that training has on both the employees and the company. In addition, the narrative is rounded out with in-depth interviews with executives and experts.