cross media

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Published By: IBM     Published Date: Jan 09, 2013
TD Bank used IBM Social Collaboration tools to facilitate instant social communication and collaboration between its employees who are spread across North America. Learn how TD Bank improved social media with IBM connections.
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social, td bank, ibm social collaboration, ibm connections, social media, connection
    
IBM
Published By: Oracle     Published Date: Jan 21, 2014
The rise of big data provides Modern Marketers with an unprecedented level of insights. But too often, it's easy to get buried by the data. We put together 40 Must-See Charts for Modern Marketers, offering analysis and intelligence today's marketers need to know across a range of disciplines from email marketing and lead management to social media and events.
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modern marketers, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: New Relic     Published Date: Mar 17, 2015
Application performance management (APM) focuses on monitoring, maintaining, and optimizing the performance and health of business applications across development, test, datacenter, and network environments. As mission-critical enterprise application environments become more complex because of the increased use of cloud, big data, and mobility, APM is becoming a top priority for IT teams that need to quickly and cost effectively track end-to-end application performance, identify and remediate the root cause of performance problems, and maintain service levels required by end users and business stakeholders. SaaS-delivered APM solutions offer rapid time to value for IT organizations that need to implement APM quickly with minimal disruption to the business.
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apm, application performance management, big data, application performance, mobility, data center, data management
    
New Relic
Published By: Flexera     Published Date: Feb 19, 2019
Flexera’s Software Vulnerability Research allows effective reduction of the attack surface for cybercriminals, providing access to verified vulnerability intelligence from Secunia Research covering all applications and systems across all platforms. It drives a prioritized remediation process by handling vulnerability workflows, tickets and alerts, and describes the steps to mitigate the risk of costly breaches. You Don’t Know What You Don’t Know It’s hard for enterprise security analysts to get reliable and trusted information about software vulnerabilities and then identify and filter that data for just the products that matter to their organization. Those challenges lead to wasted time and effort. Learn more.
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Flexera
Published By: Adobe     Published Date: Sep 28, 2016
Learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
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adobe, programmatic, marketing, programmatic ad campaigns, cross channel
    
Adobe
Published By: White Horse     Published Date: Oct 07, 2009
Learn how to tap powerful real-time brand conversations taking place in social media by investing in the proper tool to aggregate and share the data across your organization. Download this Webinar for a standards-based benchmarking review of the top social media monitoring tools and practical knowledge that will equip you to make a business case for the single best social media investment.
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brand marketing, brand research, social media monitoring, crisis management, social marketing, brand management
    
White Horse
Published By: White Horse     Published Date: Oct 07, 2009
One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
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integrated marketing, cross-channel marketing, digital marketing, digital advertising, marketing strategy, media mix, media planning, interactive marketing
    
White Horse
Published By: SearchIgnite     Published Date: Jun 25, 2010
SearchIgnite works with a variety of marketers across all online channels including email, display, social media and search, along with creative and website development.
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searchignite, media, display, media, dfa, onlince channels, marketers
    
SearchIgnite
Published By: Arkadin     Published Date: Sep 11, 2013
Unified Communications (UC) is a set of communications and collaboration products that provide end users with a single interface and experience across multiple device and media types. UC allows employees to collaborate more efficiently while lowering the overall cost of communications. This whitepaper reveals market trends, how to evaluate one solution vs. another, and the range of deployment options all critical to selecting the right UC solution for your organization
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unified communication, unified collaboration, enterprise unified communication, deploying uc, byod, arkadin, microsoft lync, collaboration solutions, conferencing solution, collaboration services, conferencing services, unified communication as a service, efficiency with uc, productivity with uc, uc business value
    
Arkadin
Published By: Silver-Peak     Published Date: Mar 21, 2012
Learn why one of the world's largest media companies chose Silver Peak virtual WAN Optimization for their cross country replication challenges including an on-demand media database requiring 7 x24 access. Complicating the challenge was a lack of space in the state-of-the-art data center for additional physical hardware. No problem.
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silver-peak, disaster recovery, wan, technology, optimization, data center, data management
    
Silver-Peak
Published By: IBM     Published Date: Sep 08, 2015
Please join us for an in-depth discussion of the latest data and analytics capabilities that banks are using today to uncover new customer insight - at the individual level - to improve offers and cross sell, optimize campaigns and deliver profitable revenue. The discussion will explore how leading banks are employing predictive analysis on customer data not often analyzed - like individual transactions, interactions, behavior and social media. See how banks can move beyond traditional segmentation and enable marketing to the "Segment of One."
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banking, finance, customer engagement, analytics, insights, segmentation, personal finance, investing, small business
    
IBM
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, Multi-channel Marketing Hits the Wall,describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
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neolane, multi-channel marketing, cross-channel marketing, cross-channel, direct marketing, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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neolane, emi music, enterprise marketing software, customer analytics applications, crm, customer relationship management, cross-channel customer relationships, enterprise marketing platform, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: iCims     Published Date: Oct 02, 2015
Recruiting departments are increasingly adopting marketing techniques to attract the best talent to their organizations. Software solutions, such as the iCIMS Talent Platform, can help companies keep their brand consistent across all recruiting mediums through branded email communication, social media micro sites and more. Recruiting with an effective employment brand can increase candidate engagement and interest in joining your company.
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recruiting, talent management, talent recruitment, recruiting solutions, human resources
    
iCims
Published By: Samanage     Published Date: Aug 22, 2014
One of the oldest and largest global private equity firms, The Riverside Company was fed up with their complex ITSM solution, the costly consultants it required to maintain, and the sub-par customer service they received from their vendor. In this webinar, Eric Feldman, Director of IT at Riverside, shares behind-the-scenes details of how they regained control of their domain, including: "IT"SM…and Beyond – Cross functional business challenges that drove their requirements The journey – What they learned about cloud ITSM along the way The tangible benefits – Immediate business impact and what’s now possible including more accurate budgeting and building economies of scale If you’re actively looking at, or merely thinking about a new IT Service Management (ITSM) solution for your organization, this is one conversation you don’t want to miss. Like Riverside, you can get control and become master of your own IT domain.
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samanage, itsm, riverside, itsm solutions, vendors
    
Samanage
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships. Consumers don’t see social as a “marketing channel”. They just view it as part of their communications; it’s embedded in their daily mobile and digital experiences. Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
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command center, social listening, influencers, digital, social marketing, social intelligence, cmo, oracle, research, social business; marketing cloud
    
Oracle Social Cloud
Published By: Adobe     Published Date: Nov 05, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014.
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adobe, adobe digital index, benchmarking, marketing, smartphone, tablet, stick rate, conversion rate, customer engagement, online marketing
    
Adobe
Published By: Intel Security     Published Date: Apr 06, 2016
The SANS 2015 Incident Response survey results reveal an increasingly complex response landscape and the need for automation of processes and services to provide both visibility across systems and best avenues of remediation. Read this paper for coverage of these issues, along with best practices and sage advice.
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siem, incident response, sans, continuous monitoring
    
Intel Security
Published By: Brandwatch     Published Date: Dec 01, 2015
Luxury fashion brands have been slow to adapt to the emergence of social media, and have suffered from a series of missed opportunities that range across product development, marketing and sales departments. Download this Brandwatch report to learn how social media presents these brands with valuable opportunities to understand their audience and which brands are setting the trends on social platforms.
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social media, social intelligence, social media monitoring, social listening, social insights, luxury, luxury fashion, fashion, retail
    
Brandwatch
Published By: Polaris Research, Inc     Published Date: Jun 16, 2009
Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!
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polaris, marketing mix modeling & optimization, mmm&o, roi. return on investment, market events, elasticity, all-media, analytics, online portal, business intelligence, seo, quality-to-marketing-management-system, qtmms, loyalty, sales, media effectiveness statistic, mes, consumer confidence index, cci, forecasting
    
Polaris Research, Inc
Published By: VMS     Published Date: Jul 31, 2009
In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.
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vms, economy, measurement strategies, budget, pr objective, objective, smart media, share, radio monitoring, proof of performance, realtime monitoring, artificial intelligence, human analysis, opportunities to see, ots, metrics, benchmark, proof of performance, communications, vantage
    
VMS
Published By: Oracle     Published Date: Nov 13, 2013
Today’s consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across all channels – including social media – retailers risk alienating customers and driving them to other brands. To meet these challenges, many retailers are deploying software-as-a-service (SaaS) contact center systems that address these problems and create new opportunities. This eBook follows one shopper’s journey and how the concept of the contact center of the future provides the better overall experience.
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zenithoptimedia, oracle, smarter service, contact center, lowest tco, cloud-based contact center, contact-center solutions, oracle rightnow solutions, cloud service platform, social media, risk alienating customers, saas, customer experience, brand is customers, it complexity, service improvements
    
Oracle
Published By: IBM     Published Date: Jun 11, 2014
Read the report to find out how companies in the study enjoyed an average ROI of over 500% and payback within 7 months.
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ibm, ibm digital experience, customer engagement, digital experience platform, cross channel, mobile, social media, marketing
    
IBM
Published By: Heiler     Published Date: Feb 22, 2012
Today, many companies do not have a consistent and transparent process established in their Product Information Supply Chain. In this white paper you will find out just what exactly PIM 360° means and how it relates to your business.
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heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog, online-shop, sap, pim, productinformationsmanagement, product information management, productinformation, cross-selling, catalog, content services, consulting, supplier relationship management, srm
    
Heiler
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have ‘woken up’ to consumers who have the power to express their views anytime and anywhere. ‘Social’ is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. It’s fast-paced and chaotic. We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what we’ve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands. Let's get started!
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spredfast, social, social integration, paid media, owned media, earned media, social media
    
Spredfast, Inc.
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