When Bloomberg Television opened its state-of-the-art broadcast facility in the
company’s new European Headquarters in London last year, network engineers from
the company’s IT infrastructure team collaborated with Apstra to successfully pilot its
technology in order to gain visibility across and more effectively manage the network
fabric supporting the building’s media production systems.
Traditional multi-channel thinking simply does not deliver the results most businesses and, more importantly, their customers demand. Today, it's critical to go beyond thinking in terms of "multi-channel" and start focusing on unifying content across screens—only forking content to real channels such as social media and mobile apps. It's vital to really understand the user's context and to intelligently re-use and re-format content blocks to deliver the right experience at the right time on the right screen or channel. Download this eBook for 6 ways to rethink content when structuring and managing online properties.
Achieving a 360-degree view of customers has become increasingly challenging as companies embrace omni-channel strategies, engaging customers across websites, mobile, call centers, social media, physical sites, and beyond.
Learn how software solutions in AWS Marketplace can automate data lake analysis, enabling self-service platforms for analysis that expand and enhance personalization while deepening customer understanding so you can spend more time acting on insights.
The world's appetite for media and entertainment is seemingly insatiable. New devices are enabling the use of new media in ways that were barely imaginable a few decades ago. Read on to learn more about analytics and personalization to attract users.
TD Bank used IBM Social Collaboration tools to facilitate instant social communication and collaboration between its employees who are spread across North America. Learn how TD Bank improved social media with IBM connections.
The rise of big data provides Modern Marketers with an unprecedented level of insights. But too often, it's easy to get buried by the data. We put together 40 Must-See Charts for Modern Marketers, offering analysis and intelligence today's marketers need to know across a range of disciplines from email marketing and lead management to social media and events.
Published By: New Relic
Published Date: Mar 17, 2015
Application performance management (APM) focuses on monitoring, maintaining, and optimizing the performance and health of business applications across development, test, datacenter, and network environments. As mission-critical enterprise application environments become more complex because of the increased use of cloud, big data, and mobility, APM is becoming a top priority for IT teams that need to quickly and cost effectively track end-to-end application performance, identify and remediate the root cause of performance problems, and maintain service levels required by end users and business stakeholders. SaaS-delivered APM solutions offer rapid time to value for IT organizations that need to implement APM quickly with minimal disruption to the business.
Published By: Flexera
Published Date: Feb 19, 2019
Flexera’s Software Vulnerability Research allows effective reduction of the attack surface for cybercriminals, providing access to verified vulnerability intelligence from Secunia Research covering all applications and systems across all platforms. It drives a prioritized remediation process by handling vulnerability workflows, tickets and alerts, and describes the steps to mitigate the risk of costly breaches.
You Don’t Know What You Don’t Know
It’s hard for enterprise security analysts to get reliable and trusted information about software vulnerabilities and then identify and filter that data for just the products that matter to their organization. Those challenges lead to wasted time and effort.
Learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels.
You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated.
Read the guide now to discover how to:
• Consolidate your data to maximize your ad spend
• Simplify search, display, and social campaigns
• Deliver real-time, personalized ads with ease
Learn how to tap powerful real-time brand conversations taking place in social media by investing in the proper tool to aggregate and share the data across your organization. Download this Webinar for a standards-based benchmarking review of the top social media monitoring tools and practical knowledge that will equip you to make a business case for the single best social media investment.
One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
Published By: Arkadin
Published Date: Sep 11, 2013
Unified Communications (UC) is a set of communications and collaboration products that provide end users with a single interface and experience across multiple device and media types. UC allows employees to collaborate more efficiently while lowering the overall cost of communications. This whitepaper reveals market trends, how to evaluate one solution vs. another, and the range of deployment options all critical to selecting the right UC solution for your organization
Learn why one of the world's largest media companies chose Silver Peak virtual WAN Optimization for their cross country replication challenges including an on-demand media database requiring 7 x24 access. Complicating the challenge was a lack of space in the state-of-the-art data center for additional physical hardware. No problem.
Please join us for an in-depth discussion of the latest data and analytics capabilities that banks are using today to uncover new customer insight - at the individual level - to improve offers and cross sell, optimize campaigns and deliver profitable revenue. The discussion will explore how leading banks are employing predictive analysis on customer data not often analyzed - like individual transactions, interactions, behavior and social media. See how banks can move beyond traditional segmentation and enable marketing to the "Segment of One."
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different. Neolane's new white paper, titled, Multi-channel Marketing Hits the Wall,describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue. EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
Recruiting departments are increasingly adopting marketing techniques to attract the best talent to their organizations. Software solutions, such as the iCIMS Talent Platform, can help companies keep their brand consistent across all recruiting mediums through branded email communication, social media micro sites and more. Recruiting with an effective employment brand can increase candidate engagement and interest in joining your company.
Published By: Samanage
Published Date: Aug 22, 2014
One of the oldest and largest global private equity firms, The Riverside Company was fed up with their complex ITSM solution, the costly consultants it required to maintain, and the sub-par customer service they received from their vendor.
In this webinar, Eric Feldman, Director of IT at Riverside, shares behind-the-scenes details of how they regained control of their domain, including:
"IT"SM…and Beyond – Cross functional business challenges that drove their requirements
The journey – What they learned about cloud ITSM along the way
The tangible benefits – Immediate business impact and what’s now possible including more accurate budgeting and building economies of scale
If you’re actively looking at, or merely thinking about a new IT Service Management (ITSM) solution for your organization, this is one conversation you don’t want to miss.
Like Riverside, you can get control and become master of your own IT domain.
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships.
Consumers don’t see social as a “marketing channel”. They just view it as part of their
communications; it’s embedded in their daily mobile and digital experiences.
Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014.
The SANS 2015 Incident Response survey results reveal an increasingly complex response landscape and the need for automation of processes and services to provide both visibility across systems and best avenues of remediation. Read this paper for coverage of these issues, along with best practices and sage advice.
Published By: Brandwatch
Published Date: Dec 01, 2015
Luxury fashion brands have been slow to adapt to the emergence of social media, and have suffered from a series of missed opportunities that range across product development, marketing and sales departments. Download this Brandwatch report to learn how social media presents these brands with valuable opportunities to understand their audience and which brands are setting the trends on social platforms.
Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!
In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.