Published By: Marketo
Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics.
Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead.
Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
This International Study brought to you by Heiler Software AG and the Stuttgart Media University takes a deeper look into how to achieve measurable results in terms of margins, revenue, costs and product launches.
Multiple channel distribution is becoming increasingly important, irrespective of whether the businesses in question are B2C or B2B-focused. The key drivers are the long tail, multi-site and changes in category management. Find out more now!
This e-book explores the many uses of client insights for banking and wealth management. By using sophisticated analytics and cognitive capabilities, your organization can gain deep understanding of what matters most to your clients. Knowing them well helps to provide targeted, personalized service that they value and increases their loyalty. It’s a smart pathway for reducing churn and generating new revenue models through meaningful cross-selling opportunities in today’s customer-centric world.
Providing a consistent picture of the customer household to every line of business results in more lead conversion, cross-selling opportunities and an outstanding customer experience.
In this webinar, Kennebunk Savings Bank shares how it transformed its business by breaking down silos, increasing sales effectiveness and orienting all lines of business around the customer.
Whether you’re onboarding new customers, cross- or up-selling, getting your supply chain or logistics right, or even collecting unpaid debt, making the best choice of decisions means weighing not just what’s right for your department – but what is best for the business overall. Not to mention what is optimal for your customers and partners.
And let’s face it, even with the availability of business intelligence and other analytic tools, it’s hard to know what constitutes the right actions to take in an era where Big Data consistently throws you curveballs. Prescriptive Analytics can help – but for most organizations, there are more questions and concerns than answers about how to implement it successfully.
Read our white paper on how Prescriptive Analytics can transform your business decisions and actions – leveraging your existing analytics investment and organizational DNA while helping you drive transparency, customer experience, and profits
Unified Communications (UC) aims to unite securely and seamlessly all the different business communications channels that exist in a company. That includes voice, video, data, IM, mobility and the Web etc. This report examines in detail the key industry drivers and benefits that are inspiring large scale enterprises to adopt a Unified Communications strategy.
Published By: Thismoment
Published Date: Oct 08, 2014
So, you’re thinking about incorporating user-generated content (UGC) into your ecommerce strategy?
More than just a novelty, UGC has become a very real and material way for retailers to build brand affinity and make the cash register ring.
If you add all your fans and followers across Facebook and Twitter, and if you are like most retailers, you’ve already got a huge fan base that is ready, willing and able to start the selling for you. So, what are you waiting for? Here are our 6 tips for driving more sales with UGC.
"To sell more online, you must have a marketplace presence. Of course, you already know this. Savvy brands and retailers are well aware that competing online means capturing more market share from Amazon’s 100 million Prime members, eBay’s 168 million active global buyers and Walmart’s 127 million monthly visitors.
What you may not be aware of is the immense array of opportunities that can be leveraged to dominate these and dozens of other marketplaces. From pricing to advertising, the mountain of steps to master gets higher every month. If you don’t climb them, your competitors will.
Bottom line: The days of just listing on modern marketplaces are long gone. There are advertising campaigns to manage, buy box positions to compete for and fulfillment processes to streamline. And that’s just for starters.
In this eBook, we’ll walk you through proven practices for supercharging your success across mission-critical marketing, selling and fulfilling activities."
Companies that take a more sophisticated approach to customer success, revenue retention and revenue growth after the initial sale earn 46 percent more revenue compared to their less sophisticated peers, according to a global study conducted in 2015 across software, hardware, SaaS and life sciences companies.
The study highlights the urgent need for companies to consider the full range of customer success and revenue growth activities after the initial sale—collectively called the “revenue lifecycle”—which includes onboarding, adoption, upselling/cross-selling, retention and renewal. The study shows that a company that improves people, processes, technology, data and KPIs in the revenue lifecycle can expect to improve renewal rates by more than 31 points.
Published By: MuleSoft
Published Date: Oct 13, 2015
The retail world is being transformed by e-commerce, mobile devices, and more competition than ever before. Retailers are using numerous customer-facing and back-office mobile apps, SaaS applications, and legacy systems — all of which are generating more data than ever before about their customers, providing valuable intelligence to create greater customer lifetime value, brand loyalty, and cross-selling across brands and products. Learn how harnessing that data can help retailers cut costs, retain their customers and generate more revenue.
For the most part, even companies using sophisticated technology to provide consistent access and answers across channels still view customer service through a traditional lens of serving the needs of the customer—despite its usefulness in marketing, building brand equity, up- and cross-selling and driving loyalty, as well as capturing the voice of the customer for product and service improvement and new product and service ideas. Even when serving customers is seen as a strategic goal for the entire organization, few companies seem to be leveraging customer service as a true organizational
Published By: AdAgility
Published Date: Feb 08, 2016
The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.
Read this report from Forrester Research to learnhow IBM ACM solutions improve the efficiency of knowledge workers, integrate with analytics to create upselling and cross-selling opportunities and reduce the cost and risk of regulatory fines through increased audit consistency.
Today, many companies do not have a consistent and transparent process established in their Product Information Supply Chain. In this white paper you will find out just what exactly PIM 360° means and how it relates to your business.