It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey.
This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
A picture is worth a thousand words
But in the case of dashboards, pictures can quickly translate into thousands of dollars. Information is arguably better absorbed through vivid visualizations as opposed to monotonous grids, as visualizations can address the scope and dimensions of underlying
data in a succinct and digestible format.
Businesses today rely on a myriad of charts and graphs that go beyond the traditional bars, pies, and gauges to convey information. Modern visualizations have pushed analytics to new levels, and organizations can publish information in unique, highly visual representations. Open source libraries including D3, Google Charts, and Highcharts have presented creative options for business analysts wanting to design intuitive dashboards that convey complex information effectively to enable quick decision making.
If the charts and graphs you currently use aren’t cutting it, here are seven visualizations that can bring new meaning
and purpose to your dashboards
Marc Jacobs has been able to redirect employees from the considerable time spent maintaining spreadsheets and managing AP information. In just four months after deploying MediusFlow, the company was able to justify the investment. One year from deployment, it expects to have made $150,000 in productivity gains.
By modernizing its solution for invoice processing, Marc Jacobs can easily manage its complex supply chain and get back to the creative work of designing and delivering next season’s collection.
So, it comes as little surprise that educators are taking advantage of this shift and beginning to incorporate video into the curriculum. You don’t need to be a video expert to see the possibilities it represents for education. Even if you don’t know your DVI from your HDMI, chances are you’re eager to engage and inspire your students in creative and productive ways.
With the accessibility and affordability of video today, it no longer matters how experienced with A/V technology you are. Around the world, educators and academic institutions are using video to open new channels of communication, connect with their communities, and give students new and engaging ways to learn.
The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence.
With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas.
HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.
Published By: Cisco EMEA
Published Date: Mar 26, 2019
The modern workplace is anywhere
Complex work. Specialised teams all over the place. They’re in offices, homes, hotels, cars and airports. It could hardly be any more different to the days when people sat in neat rows of desks. That’s the modern reality of business life—it’s happening everywhere at once.
Not only that, it’s happening on all kinds of devices, from desktop to mobile. And every generation of worker expects to have its workstyle accommodated.
Today, co- workers mingle flexibly in pairs and groups, and those teams thrive on exchanging creative energy. They meet up in spaces designed specifically to encourage the cross-pollination of ideas. Their disruptive new concepts are where the next big growth opportunities are. The modern workplace is one where ongoing innovation is valued above all else. And flexibility extends well beyond four walls.
Think about the way you work today and how it has evolved. Chances are it’s no longer 9 ‘til 5.
Mobile employees, contract workers, fr
Highlights for Children, Inc. was founded in 1946 with the belief “that children are the world’s most important people.” Since its inception, the organization has been dedicated to helping children “become their best selves and become confident, caring, curious, and creative individuals.” Today, the Highlights for Children, Inc., family of companies includes educational publishers who publish textbooks and offer educational seminars for teachers, as well as a consumer division that publishes books, digital products, and four magazines for children ages 0-12. The flagship magazine is Highlights for Children, well known for its Fun with a Purpose.
Choosing the right mobile solution (and solution provider) is a complex undertaking – and asking the right questions is critical in helping you find your best fit. In order to determine your ideal mobile solution, it’s important to understand what your needs are, what a given solution offers and how the two might intersect.
In this workbook, we’ve presented the most commonly referenced mobile solution criteria for retailers in 2015. For the purposes of this guide, we’ve defined mobile solution providers as companies that bring together a productized mobile technology platform with creative and strategy services that are focused on improving mobile metrics.
You can use this criteria to validate different solution providers, and can download included template to customize it for your business’ unique needs.
When augmenting the benefits package for your organization, it’s natural to focus on traditional perks that employees have come to
expect: PTO, health insurance, and maybe a tuition assistance credit here or there. But if you’re looking for creative and effective ways to stimulate employee engagement while also driving business results, you’ll want to consider the powerful impact of offering language-learning opportunities.
Where’s the connection? And how can you reproduce these benefits within your organization? This playbook offers a deeper look at why language learning has such a positive influence on employee engagement and business performance, as well as step-by-step instructions for implementing a language-learning program in your organization.
Hopdoddy Burger Bar was founded in 2010 by restaurateurs Guy Villavaso, Larry Foles, Larry Perdido and Chuck Smith. The Austin, Texas-based fast-casual concept specializes in creative gourmet burgers and a vast selection of craft beers. After originally launching with HotSchedules, Hopdoddy has grown to 18 restaurants, with 1,000+ team members, most recently opening a location in Houston, Texas.
"Read the guide to learn five ways to overcome challenges to programmatic ads, including how to:
· Bring marketers, creatives, IT, and data analysts together to ensure success
· Save money and time while improving engagement and conversion
· Customize multiple versions of one campaign and serve ads with strong creative in real time"
While using stock images and video will save you time, a conventional stock solution is not enough. You need a solution that has both high-quality images and back-end systems in place to make using those images faster and easier than ever.
It’s time to take a serious look at every step of your creative process. Find out where your holdups are, and where your creatives are wasting time. Because the truth is, the way you create content determines how quickly and how easily you can deliver quality experiences that make an impact on your customers — and your bottom line.
As a creative leader, your job involves a lot more than bringing concepts to life. You’ve got a team to manage, and a pile of clients to keep happy. You’ve got content to ideate, assets to build, and campaigns to manage— and it all needs to be delivered on time and on brand. Ideally, your team would concept and shoot every asset to perfectly merge imagery and message for every deliverable. But business deadlines and budgets don’t always allow time for careful creativity—and 62 percent of creative marketers say creating original imagery requires time and effort their team can’t afford.
Whether you’re a creative professional or an aspiring artist, everyone is influenced by trends. You can change them, challenge them, be inspired by them. But you can’t ignore them. Trends encourage artists to master age-old techniques and push new boundaries. As award-winning designer Paul Trani puts it, “A new design trend is no different than a new invention—inventions either make something better or reveal a need we didn’t know we had.”
Download this whitepaper to take a look at current visual trends to see what’s making noise in the creative community.
On the surface, the connection between fractals and
programmatic advertising isn’t obvious, but right
down to the melding of art and math, programmatic
advertising has a lot in common with this
unconventional geometry. And those similarities pave
the way for some serious implications for the way you
approach creative assets.
Published By: MediaRadar
Published Date: Nov 21, 2018
Learn how the biggest brands are leveraging TV advertising to reach their target audiences. Find out what’s happening in the TV advertising landscape in our most up-to-date trend report.
Download the report to learn about:
the latest TV ad trends, including the types of ads Volvo and Burger King ran that creatively pushed the limits of what’s possible in TV advertising
what brands are spending the most on tv advertising and which categories spend the most overall
which new ad formats brands are using to build the biggest buzz
how the World Cup affected brands’ ad spend and placement
Hotel room prices account for only a fraction of total corporate lodging costs. What could your company be overlooking?
Read our “The Total Cost of Lodging” white paper to discover:
•The top 3 largest costs in lodging management
•The percentage of inaccurate hotel invoices
•How to save on lodging
Find expert answers to rising hotel rates, inaccurate billing, and inefficient systems. Read more to find out how to make your lodging program better!
The UK is recognised around the world for its unique character and the strength of its creative industries. We’re renowned for great storytellers, from Shakespeare to Dickens, Orwell to J.K Rowling; for our world-famous musicians, from Coldplay to Queen, The Beatles to Adele; for our fantastic actors; our striking modern architecture; our leadership in fashion and design, matched by high quality craftsmanship; our witty and effective advertising, genre-defining publishing; and our globally important digital games industry.
Published By: Quantum
Published Date: Jun 20, 2017
In the past, the production of professional quality corporate videos was delegated to outside agencies. Corporate business units hired marketing firms and video production houses because those outside agencies were the only ones with both the required expertise and the expensive equipment needed to generate high-quality results.
Quantum teamed up with the Communications Media Management Association (CMMA) to survey their members—media production managers from leading enterprises—to learn more about the benefits and challenges of creating video in-house.
Download the eBook, “The Changing Landscape of Corporate Video Production” to get the following questions answered and more:
• Will in-house creative teams continue to ramp up in production?
• What video formats are they currently producing and delivering?
• How are they archiving their content?
• What challenges are in-house teams facing as they generate more content?
Today, that is changing. As the cost of video production technology drops, more corporations are recognizing the value of bringing production in-house. According to a recent report by Vidyard, 85% of businesses surveyed now have internal staff and resources producing videos in-house.
So, while the advertising industry is in the midst of profound change, it’s hard to be certain about the form that it will take in future. There’s good reason to be optimistic, rather than pessimistic. Firstly, as we saw earlier, the proliferation of digital platforms means that there are now more canvases for creativity than ever before. And secondly, recent discoveries in psychology and behavioural science have highlighted how human decision making – in any context – is often unconscious or non-rational. As a result, the range of problems where creative communication can offer a solution is wider than ever previously realised.
This paper provides information about solving the engagement challenge.
When workers have flexibility in terms of tools, apps and devices, they can stay nimble, innovative and creative. In turn, they keep your company nimble, innovative and creative. To make it work you need to give workers the Unified Communications tools, apps and devices that allows them to better serve both internal and external customers. But that’s not as simple as it sounds. Organizations face enormous challenges in deciding whether and how to support consumer devices.
Published By: Workfront
Published Date: Mar 10, 2017
This guide gives an in-depth view into Marketing Work Management (MWM), a groundbreaking work approach that addresses how marketing and creative teams can be most productive in every phase of the marketing workflow.
Published By: IBM APAC
Published Date: May 18, 2017
Welcome to IT as a Service For Dummies, IBM Limited Edition. IT as a Service is the emerging technique that gives technology leaders the flexibility of providing the right set of services to the business. The world of IT is changing dramatically. Businesses are increasingly discovering that IT services are becoming the foundation for the customer experience. IT as a Service isn’t simply a new delivery model for applications. Instead, IT as a Service is a new approach to providing an array of modular services that are targeted to solve changing business problems. While services can be as straightforward as compute or storage in the cloud, they can also be used to complex solutions. Other services may include microservices or integration services that enable a business to quickly create new solutions to help service customers in a more creative and efficient manner.