Web content management (WCM) isn’t new. But customer demands and expectations are changing. That’s why finding the right WCM solution that supports delivering better digital experiences is important. Forrester Research, Inc. evaluates 10 vendors and names Adobe a Leader in The Forrester Wave™: Web Content Management Systems, Q1 2015. Again.
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster.
Read the Adobe white paper to learn more about:
• Why you need DAM over other content storage solutions
• How to make the ROI case for DAM
• Companies who have used DAM for success
Published By: Polycom
Published Date: May 22, 2017
Effective, engaging collaboration that leverages video conferencing
should incorporate features like content sharing, clear participant
rosters, easy call management controls and Instant Messaging. But,
according to Microsoft research, some 97 percent of meeting rooms
aren’t adequately equipped to handle video.
Published By: Polycom
Published Date: Dec 18, 2017
Effective, engaging collaboration that leverages video conferencing should incorporate features like content sharing, clear participant rosters, easy call management controls and Instant Messaging. But, according to Microsoft research, some 97 percent of meeting rooms aren’t adequately equipped to handle video.
In fact, a majority of these rooms host the most rudimentary of collaboration solutions like a digital projector and an audio connection for conference calls. And, while most of these enterprises are adopting Skype for Business for end-users, the reality is that many of their conference rooms lack the ability to connect to Skype for Business calls, which eliminates effective collaboration tools like video and content sharing.
Download this guide to see how to create engaging voice and video meeting experience with Skype for Business.
This white paper shows you how ECM evolves your document management strategy so that you can:
• Make your content work for your organization
• Streamline processes with seamless integrations
• Remove manual processes surrounding your organization’s content
When selecting enterprise content management (ECM) solutions, many IT departments face internal pressure to keep costs down and decrease the time it takes to see results, while giving end-users exactly what they want. Discover how involving IT in the buying process allows you to select an ECM solution that remains successful throughout its lifetime.
Discover how the real savings associated with document capture start when automatically capturing and validating data from your organization’s scanned documents to eliminate costly process steps and free up staff time.
The role of enterprise content management (ECM) as a centralized document repository is well established. However, the value of ECM increases exponentially when it is leveraged as an information hub between line-of-business (LOB) systems to facilitate key processes, keep data in sync and maximize investments in existing applications.
Unstructured content annoys clinicians and staff. They have to find it. They have to wait for it. They have to worry about whether it’s been lost or misplaced. Turn that source of annoyance into a point of efficiency with enterprise content management (ECM) technology. Learn how to find your unstructured content, capture it and make it work for you.
With so many enterprise content management (ECM) vendors, choosing one can be overwhelming. Learn how to research ECM vendors, use the RFP process to narrow the playing field and evaluate not only the software, but also the vendor, in a product demo. Read on to ensure you pick the solution and vendor best-suited to meet your organization’s specific needs.
Security for mobile devices, applications, and content is a paramount concern in a mobility management strategy. Whether using a corporate-owned or employee-owned device, employees access corporate data, email, and more from their mobile devices. These user actions require businesses to implement a mobile strategy with strong security policies. This flipbook covers the five next big trends in mobile security.
"The percentage of consumers making purchases online has officially outpaced those who don’t.
But what does this mean for brands? Once tethered largely to wholesale and resale, the door has been opened for brands to try a variety of selling options. And they are.
The time is now for brands to step into the e-commerce game and figure out the best approach for them.
In this white paper, we’ll dive into six critical components that all brands should be watching as the industry evolves:
- Customer connections
- Relationships with retailers
- Quality of product content
- Marketplace management
- Social commerce influence
- Big data for brands"
Eine effektive Zusammenarbeit zwischen Marketing und IT ist wichtiger denn je und hängt zunehmend von der Flexibilität der Marketingtools ab. Hierbei spielt die Technologie eine zentrale Rolle.
Unsere ‚Anleitung zum Aufbau Ihrer Marketingtechnologie‘ verrät, wie Sie Ihre Marketingstrategie mit der richtigen Technologie optimieren::
• Gewinnen Sie neue Perspektiven zum Einsatz von Technologie im Marketingbereich
• Informieren Sie sich über neue Entwicklungen zur Automatisierung im Marketingbereich
• Integrieren Sie Content und soziale Netzwerke in Ihre Gesamtstrategie
Oracle is a global technology company who provide a range of services, including the Oracle, the ‘industry’s broadest and most integrated public cloud’ which lowers costs and reduces IT complexity. They also offer IT security service, database, Java services, Enterprise Management, consulting and support services and more. Oracle have more than 420,000 customers worldwide and are widely revered throughout the computi
Effective collaboration between marketing and IT continues to be crucially important. As we enter an era where our business agility will be defined by the flexibility of operation of our marketing tools, technology in marketing is a key focus.
Read ‘The guide to building your marketing technology stack’ to learn more about how technology can enhance every area of marketing:
• Rediscover the technology in marketing landscape
• Explore the latest in marketing automation
• See how content and social fit into your overall strategy
Oracle is a global technology company who provide a range of services, including the Oracle, the ‘industry’s broadest and most integrated public cloud’ which lowers costs and reduces IT complexity. They also offer IT security service, database, Java services, Enterprise Management, consulting and support services and more. Oracle have more than 420,000 customers worldwide and are widely revered throughout the computing industry.
This white paper provides examples of how organizations can use BluePrinting technology to achieve a smooth, global Web operation-and explains how organizations can combine Content Management technology with translation technologies for even greater efficiency.
Forrester evaluated 11 leading Web content management (WCM) vendors across 190 external site content management and delivery criteria and found that European vendor SDL Tridion has established clear leadership in enabling organizations to manage and deliver persuasive content customer experiences.
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
It's hard to believe, but some enterprises still use custom-coded Web content management (WCM)solutions. However, consumer demands have forced firms to shift from just managing and publishing Web sites to the daunting complexities of multichannel customer engagement, and it has becomeuntenable to build and maintain the required tools. With few exceptions, any firm with a custom-coded WCM platform should begin transitioning to a commercial or open source solution. For some firms,open source products offer the attractions of custom-coding with lesser software development and maintenance burdens.
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
Published By: Smartling
Published Date: Jul 17, 2014
Today's marketing technology stack offers a simplified, streamlined view of prospects and allows marketers to automate the customer conversion process. You may have a content management system ready to generate compelling content and email and social media marketing systems poised to send that content to prospects in a timely manner. The problem is that many of them don’t speak your language.
YouSendIt is a Web-based secure digital file delivery company, which lets users securely send, receive and track files on demand. It is an alternative to sending large e-mail attachments, using FTP, and sending CDs or DVDs or tape or USB flash drive via Sneakernet. The sender can enter the recipients' e-mail addresses, attach the file and send it; the recipients receive an e-mail notification with a URL that lets them download the file.
According to Gleanster Research, 83% of Top Performing organizations rank the online customer experience as a top 2 source of competitive advantage in 2013. This research study explores success strategies for Web Content Management and Marketing Automation Integration.