Published By: AppNeta
Published Date: Oct 28, 2013
Let’s face it, users are impatient. They demand a blazingly fast experience and accept no substitutes. While the effects of poor performance are obvious, it makes one wonder about the relationship between client latency and the “perception of speed”. After all, the user can trigger many state change events (page load, submit a form, interact with a visualization, etc.) and all these events have an associated latency to the client. However, are certain types of latency more noticeable to the user then others?
WCM is more important than ever for digital transformation and optimization, so there is increasing pressure to "get it right this time round." After studying this report, decision makers keen to deliver effective digital experiences will be better placed to identify the most suitable vendor.
Improving the customer experience is a strategic imperative for most
organizations today, but delivering an engaging experience across the growing
number of digital customer touch points can be a daunting challenge.
Organizations must deliver responsive experiences that “play well” on
smartphones, PCs, and tablets. They must publish content to installed app
experiences on mobile and other connected devices, to social channels, and
to email campaigns. They must manage global sites in different languages,
localize the experience for different markets, and — increasingly — personalize
the experience for different customer personas or segments.
A modern digital experience management platform is essential for any
organization hoping to make digital experience delivery a core competency.
IDC interviewed organizations using Adobe Experience Manager Sites (AEM
Sites) to understand the impact of the platform on their ability to create,
manage, and deliver digital experiences. Study participants
As Mobile is the new normal for users to connect and consume content, you need to consider apps, mobile integration,security, analytics, development tools, life-cycle management, various mobile stakeholders, and the overall enterprise mobile ecosystem.
Consumers are hungry for social content that speaks to their unique needs, but they seldom turn to brands to get it. In order to satisfy this need, you have to reach consumers where they already are with content that adds value beyond what any of your products can offer. This eBook will guide you through the process of creating optimized content for social campaigns, including recipes, styled photo collections, instructional videos, product reviews, and more.
Published By: Progress
Published Date: Jan 22, 2019
Your consumers are multichannel mavericks. With the right content management system, marketers can create meaningful, multi-channel journeys. Delivering a compelling, personalized customer journey across multiple digital touchpoints has never been more important. At the same time, it’s also never been so complex—many organizations struggle to personalize their campaigns and build cohesive multichannel experiences that can engage prospects anytime, anywhere. With creativity and the right content management system at your side, you can create meaningful, multichannel journeys. Watch this webinar to learn more.
Sprawl isn’t just a problem for cities. IT sprawl can hurt organizations, too. If left unchecked, multiple systems and platforms can cause inefficiency to rise and customer satisfaction to fall. Instead, think like an urban planner and manage growth with a master plan. In this white paper, see how you can put IT sprawl in its place with a single, scalable information management platform.
IT sprawl can be a serious roadblock to your organization's future success, as disconnected information systems and multiple applications get in the way of overall performance. Instead, put sprawl in its place by thinking like an urban planner. In the complimentary e-book, learn how to manage growth with a master plan that uses a single enterprise information platform.
WebSphere Commerce and content management integration allows retail marketers to quickly make changes in the ecommerce platform directly from within the content management system. No coding. No dependence on IT. Find out how with e-Spirit.
Published By: IBM APAC
Published Date: Jul 16, 2018
Elinar Oy Ltd
Jumps to the front of the pack with disruptive innovation powered by AI technology
Artificial intelligence (AI) solutions can—and will—transform processes across every industry. Long-time innovator Elinar saw an opportunity to take its content management solutions to new levels with AI technology. By choosing IBM infrastructure, the company enabled faster, easier development, exceptional performance and shorter time-to-market.
Forrester Research, Inc. has named SDL a Leader in "The Forrester WaveT: Web Content Management for Online Customer Experience, Q3 2011" independent report (July 2011). According to the report, "SDL's globalization and localization functionality remains a differentiator."
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at a lower cost.
In today's connected world, a well managed Web presence is essential for any organization to achieve business success. The internet provides unprecedented opportunities for border-free communication. Many organizations use the internet to reach worldwide audiences. These organizations need to balance centralized messages and branding with localized content and contributions. SDL Tridion's BluePrinting technology allows you to create this balance.
Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent market forces have converged to enable goods-and-services providers to market to specific customers, at specific times, at specific locations. Importantly, such targeted messaging draws on a richer-than-ever set of consumer information, including not only detailed demographics from implicit (inferred) and explicit (user-provided) profiles, but also real-time, location-based data.
A leader in WCM since circa 2006, SDL arguably produces the most functionally robust enterprise platform in the industry, with particular strengths in multi-channel marketing, globalization, translation management, and brand management. Based on a heterogeneous technical infrastructure, the product can be tricky to implement, but global, enterprise-wide deployments often require the fine-grained configurability of a such a solution. Non-technical business users (online marketers in particular) seem to adopt the product readily, and they consistently give its polished user interface high marks.
It's hard to believe, but some enterprises still use custom-coded Web content management (WCM)solutions. However, consumer demands have forced firms to shift from just managing and publishing Web sites to the daunting complexities of multichannel customer engagement, and it has becomeuntenable to build and maintain the required tools. With few exceptions, any firm with a custom-coded WCM platform should begin transitioning to a commercial or open source solution. For some firms,open source products offer the attractions of custom-coding with lesser software development and maintenance burdens.
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
Device-centric management strategies have prevailed over the last several years, but this approach can no longer keep pace with the increasing number of remote workers who need to access more applications across multiple platforms. Enterprise IT leaders must shift from locking down devices to securing the corporate applications, data, and other proprietary content that reside on these devices. It’s time to move beyond mobile device management to a more holistic management method.
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster.
Read the Adobe white paper to learn more about:
• Why you need DAM over other content storage solutions
• How to make the ROI case for DAM
• Companies who have used DAM for success