Published By: Meltwater
Published Date: Oct 14, 2015
What can you do to make sure your content gets noticed? While many companies are spending an inordinate amount of time and money crafting and promoting content for prospects and customers, 60% to 70% of this B2B content goes unused. It’s time to explore the nuances of customer motivation and decision-making and find those moments when we can inspire and engage our customers. Download our e-book on mapping content to complex and unpredictable customer journeys, by Douglas Karr, founder of the Marketing Technology Blog.
Published By: RenderX
Published Date: May 27, 2008
This paper presents a complete, generic framework for creating modifiable, flowing PDF forms, based on XML content and standard XSL templates. It requires no programming to generate dynamic, fillable, custom PDF forms by mapping some RenderX XSL FO extensions to form elements.
In these trying times, no greater low-hanging-fruit opportunity exists than implementing a successful lead-nurturing program. But, creating one requires careful thought and planning – which this paper outlines. What are some key steps your organization should take to building a successful program? What marketing-platform capabilities should you consider to help you get the results you want? Get the answers today!
The focus on employee engagement as a driver of better business results has gotten so much traction it’s spawned an entire category of solutions within the HCM universe. But if you’re a SumTotal client, you already own a tool that has incredible — but often-overlooked — potential for creating an environment in which engagement can not only flourish, but actually be sustained.
It’s all about having content that strategically positions your company, is easy to find, and truly engages your employees to seek opportunities to make a difference and to grow professionally.
To really shape your SumTotal LMS into the effective piece of technology you know it can be — to see it achieve the results you and your leadership team expect it to deliver — you need to be a content architect and have a great content strategy.
Now you can learn the process Bluewater has developed through years of experience helping clients worldwide maximize their SumTotal LMS to drive higher engagement and better business results:
• Mapping out a plan for engagement success
• Understanding the negative effects when you don’t have a content strategy that makes strategic sense for your organization — on employees, leaders, LMS owners, and learning practitioners
• Architecting content for engagement today — and for the road ahead
• Building the framework for a rich content ecosystem where learners feel at home
• Focusing on people, processes, and technology: an approach to content strategy that supports a culture of engagement
It’s all about being ridiculously happy with your SumTotal LMS.