Though technology disruption in the media and entertainment industry have caused a strong shift towards digital businesses, linear TV broadcasting still holds a majority revenue share for broadcasters and that is not going to change anytime soon. Broadcasters can in fact leverage some of these disruptive technology advancements to know more about their ecosystem, especially their consumers, and leverage those deeper insights to deliver more value to their consumers and advertisers.
Realizing the potential risks and opportunities, media companies are making heavy investments towards enabling higher value for TV consumers and advertisers in an attempt to sustain, at minimum, their traditional TV broadcasting business. The first of the top three investments made by the media firms should be on data and analytics to understand more about TV consumers’ content preferences and viewing patterns.
A leading US-based broadcasting and publishing firm, with a market value of $17 Bn plus, creates, acquires and distributes entertainment content to global consumers over diverse platforms. The Company owns iconic media brands and has the viewership base amongst the US cable networks. The Broadcaster wanted to gain deeper insights into audience viewership patterns, advertisement impressions and sales data, in order to streamline the management of its advertisement deals. LTI's ADAPT (AD Sales Audience Prediction and tracking) solution optimized allocation, management, tracking and maintenance of advertisement air time to substantial increase in Marketing ROI.
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why.
Learn more in the HERE eBook.
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change.
HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
If you're still struggling to understand how social really impacts your brand health, it's time to get focused. This step-by-step guide shows you how brands win big by engaging consumers in the purchase path.
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.
Online consumers are redefining the fulfillment landscape. Wholesalers need to unlock the value of integrated business data. Only full insight into all areas of the distributor’s business will provide the necessary clarity to make decisions they can stand behind. This confidence can be achieved only if they have the required data and technology at hand at the right time. The total technology investment is not small. But, it may mean the future viability of the wholesale distribution segment. Why now is the critical time to invest.
Best-in-class FI marketers have embraced the power of signals. Through their everyday actions, consumers and businesses continually create signals for marketers like you. A signal is an indication of intent or behavior. Examples of activities that produce signals include making a purchase, searching online for information about a financial product, clicking on an ad, applying for a loan, and paying off debt. Each signal can be tracked, monitored, and acted upon. Reaching customers at the critical moment, in the right channel with the right message, requires keen insights about the signals they’re producing. Signals aren’t new to marketing. In fact, you may already be using new mover lists or even search engine marketing. Today, though, there is so much more valuable data available — if you know where to look and what to do with it.
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behaviour is key to gaining full and reliable insights and making efficient change.
HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualises consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline.
HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
This video demonstrates how IBM’s Behavior Based Customer Insight for Banking leverages predictive analytics to help you personalize customer engagement and deliver customized actions. The solution leverages advanced predictive models to analyze customer transactions and spending behavior to more deeply understand customer needs and propensities, anticipate life events, and help provide a unique customer experience.
Learn new ways of analyzing digitally connected customers-from dynamic segmentation to the use of advanced analytics. With predictive tools, banks can analyze transactions and spending behavior to better understand customer needs, anticipate life events, and provide a unique experience.
Many brands are struggling to keep up and are losing ground as consumers demand higher levels of service through a more digital experience. Making matters worse, these changes are driven by a massive generation that is notoriously difficult to engage. Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of buyers.
Published By: ServiceNow
Published Date: Jan 17, 2017
A self-service experience helps IT and business users do more, and do it better, at a lower cost
This eBook, “Consumerize the User Experience,” distills insights from the ServiceNow user community that can help you rapidly deploy an improved self-service experience while maximizing your short, medium, and long-term benefits.
Learn best practices to:
• Create a self-service portal where users can report issues, make requests, ask questions, and check request status
• Define the service catalog to accurately reflect details of supported services, such as: scope, cost, service level agreements (SLAs), dependencies, and more
• Automate knowledge sharing for better service and less hunting for information
1.Meet the new consumer
The migration to mobile and social media will challenge — and change — everything we know about consumer marketing.
2. Who owns your brand?
Brand equity can no longer be bought. Online reviews now generate total market transparency for location-based businesses. Reviews tilt the balance of branding power away from companies and into the hands of customers.
3. The battle for brick-and-mortar customers is won or lost on the social web. To win, marketers must actively enlist customers as online advocates. Those who scale online review volume and quality will be rewarded with higher search visibility and more business at street level.
4. “Dark data” provides priceless operational insights
Vast amounts of unstructured, unmined sentiment data on social media provides feedback about the customer experience that you can filter using thematic analysis and use to improve operations at the national or location level.
5. Business implications
Online reputation stands betwee
What does it take to be relevant today? In the era of hyper-connectivity, consumers
have become entitled, demanding more control over their experiences and
expecting that marketers use data and insights to create a seamless, relevant brand
experience. Research shows that communications containing relevant information
and offers are the best drivers of brand loyalty and conversions
Context can make or break the communication – and, ultimately, the relationship – between
a consumer and a brand. Today’s consumers expect relevant communications that speak
directly to their needs in the moment. We have the technology today to deliver such messages –
but there are significant barriers to developing relevant, contextual programs of this kind.
Some of the development challenges represent new versions of old challenges. Take data as an
example: it has always been hard to harness data from different sources and to leverage insights in
real time. But today, there are additional opportunities – if not expectations – for marketers to use
contextual data to better reach and engage customers through the optimal channel(s).
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals.
In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences
These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
More connected, informed and demanding customers have the financial services sector looking closely at their processes and products. Collaborative digital platforms can transform your value network and approach.
• Improve data insights: Transform legacy systems, manual processes and data silos for consumer-centric collaboration.
• Compete with agile FinTech startups: Use disruptive technologies to meet clients’ changing needs.
• Empower me to make my own decisions: Give self-directed customers exceptional experiences, like rapid enrolment and self-assessment tools.
• Turn regulatory compliance to competitive advantage: Use digitization to improve compliance, reduce risk and enhance governance.
• Improve customer experience through digitization: Reduce regulatory issues, gain insights, increase efficiency and customer-centric innovation.
I invite you to download your targeted industry analysis and uncover the expectations to take into account at every stage to be disruptive in the age o
Published By: Resonate
Published Date: Jan 24, 2018
Brands have never been so fragile. The way we find, consume, and share information has changed dramatically in the past 10 years. Traditional customers have been replaced by a more demanding, less loyal breed of customer, and the explosion of channels makes attracting and retaining this new consumer even harder. Digitally savvy buyers are more likely to base their purchasing decisions on relevant customer experiences than on a logo. Even as these device-hopping consumers’ behaviors and preferences change at a dizzying pace, there's still an expectation for a consistent, meaningful experience — but if it's not optimal their perception of value drops and they disengage.
So how can brands serve and delight smart customers across different channels and devices? Marketers must move beyond insights based on consumer demographics, transactional behavior, browsing habits, and intent.
In a consumer-driven digital economy, the pace of innovation is relentless. This era of intelligent mega-processes requires businesses to combine the right data sets and convert them into intelligent insights. The path to this digital transformation is not easy and studies have shown that 8 out of 10 early digital transformation initiatives have failed. Your transformation journey can be successful with the right approach. Download this paper to learn how you can embark on your journey to the Intelligent Enterprise.
Published By: SAP Inc.
Published Date: Jul 28, 2009
While historically consumer packaged goods (CPG) organizations have made significant investments in data collection and integration, much of the data stored in their IT infrastructures has not been analyzed or deployed to further the firms' business performance. Those enterprises that learn to effectively harness the vast quantities of information generated by their IT systems - both within and outside the corporation - will enjoy a substantial competitive advantage.
Every day, the Turn marketing platform collects massive amounts of data on consumer behavior, resulting in an unprecedented level of game-changing insights. Download this report to learn about the Digital Elite, the world's most valuable audience.