As e-commerce continues to grow at a remarkable rate of 24%, manufacturers are faced with whatís arguably the biggest challenge yet: How to create meaningful connections with consumers while simultaneously maintaining relationships with retailers and minimizing channel conflict. It may be new territory, but armed with the right knowledge and tools, itís possible to create a successful mix of digital marketing, selling and fulfilling activities. In this white paper, we cover the four critical components that all brands should be watching, including:
- Relationships with retailers
- Connections with consumers
- The importance of quality of product content
- How to maximize sales on marketplaces
Published By: Magento
Published Date: Feb 15, 2018
Discover 3 tips for transforming your digital experience. Customer expectations are changing the face of B2B commerce. How are you meeting your customers' demands? Discover three tips for transforming your B2B commerce experience.
Highlights from this whitepaper, include:
An omnichannel strategy for B2B commerce
Modifying sales models to meet demands
Integrating content for growth
Download this whitepaper to learn more!