The way companies listen and react to customers through social channels is crucial for businesses today. Social data is raw, real, uniquely insightful and the most authentic representative that marketers have seen in many years. Companies have the opportunity to take rich data and truly learn, understand and engage customers better than they ever have before. Hear how companies like General Motors are using Social Command Centers to improve their customer experience interactions and drive product innovations.
Did you know that 97% of business executives want social integrated across their enterprise? According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. Social gives you a window into the consumer like never before, revealing affinities that allow your business to understand and personalize engagements that build stronger customer relationships.
Consumers don’t see social as a “marketing channel”. They just view it as part of their
communications; it’s embedded in their daily mobile and digital experiences.
Businesses should be thinking the same way. As Altimeter sees it, social business is the deep integration of social media and social methodologies into the organization to drive business impact
Continual and timely upgrades of UNIX systems can enable growth and lower costs. But for some Sun/Oracle and HP customers, expected upgrade plans have hit major hurdles. Read this Clipper Group white paper to see how only IBM continues to provide a plan, and a predictable drumbeat, for the future.
Read it now.
Get this free white paper to read why mass casualty and other public health emergencies create a demand for information within hospitals, between hospitals, between hospitals and local incident command centers, and between local, statewide and multi-state incident command centers and agencies.