Online images used to be simple. In the past, they werenít the focal point of a page ó there were only a handful of images on a given page and all users were viewing online images on a desktop with dial-up. That has all changed. Todayís web pages are dynamic, filled with images and viewed by end users on different devices with varying connectivity. As audience expectations for rich web experiences have grown, so has the requirement to deliver increasingly image-heavy web applications. The problem? The cost and complexity of creating, storing, and delivering web images tailored for every device poses a significant challenge for businesses, but failing to address the increasing diversity across devices and networks will lead to a poor and inconsistent user experience. Current solutions donít solve this problem completely.