Big data and analytics help insurance companies identify the next best action for customers. With the right solutions, companies can extract, integrate and analyze a large volume and variety of data, from call-center notes and voice recordings to web chats, telematics and social media.
Just about everyone claims to be doing content marketing, but far fewer organizations have a thought-out plan. According to Content Marketing Institute, only 44% of B2B marketers and 39% of B2C marketers have a documented content strategy.
But as organizations scale content operations, workflows, distribution, and promotion, many are seeking tools to centralize, manage, and improve the process.
That’s where content marketing software comes in. This software can help organize, automate, and visualize your efforts to create original content, as well as curate the content of others.
Cloud migration has exploded in popularity since General Electric’s (GE’s) flashy keynote at Amazon Web Service’s (AWS’s) re:Invent in September 2015. GE claims to be migrating all workloads not containing secret information. Enterprises are revisiting public cloud and exploring whether existing or systems-of-record applications have a place in that world. Infrastructure and operations (I&O) professionals on this path should avoid a one-size-fits-all approach to outsourcing and migration plans, opting instead for an app-by-app assessment.