Published By: Emarsys
Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
Today’s Chief Marketing Officer is tasked with many demands, made even more challenging with the ever-evolving digital domain. Their biggest challenge? Leveraging personalization to demonstrate and drive clear ROI to the executive team.
Download this report from Argyle Executive Forum to see how leading CMOs weigh in on other challenges, including how they can skillfully decipher, understand, and leverage the abundance of available data to engage with customers.
Chief Marketing Officers who modernize business development strategies can accelerate revenue and market share growth with both new and existing clients. This requires unifying data across the entire client lifecycle, making that data transparent, and developing insights that drive better decision making across the board.
How much of an impact can this modern approach make? According to a recent study conducted by ALM Legal Intelligence and Calibrate Legal, the investment pays off with Am Law 200 firms seeing an average return of $47 million on $1 million of marketing and business development spending.
Download this point of view to learn what it takes to transform today’s law firm marketing from reactive to predictive. Topics include:
Winning business with data-driven insights
CMOs as change agents
The data divide
Smart collaboration in action: Key-client planning
The pivot: From reactive to predictive
As a precursor to the IBM Global Chief Marketing Officer (CMO) Study to be published later in 2011, the Economist Intelligence Unit, in cooperation with the IBM Institute for Business Value, conducted an online survey of nearly 300 executives to assess which trends are impacting CMOs and how CMOs are responding to today's complex business environment.
Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.