We all have an intuitive idea of what an event is. However, when it comes to the use of the term "event" within a business context then it is easy to get confused. This papers seeks to explain what events are, whey they are important to your business, and what the options are for processing and managing these events (depending on their type and volume).
Learn how SAP Business Communications Management and SAP Customer Relationship Management provide the technology foundation for communication-enabled business processes that result in simplified interactions across marketing, sales, and service processes.
The demand for customer centricity is not only increasing it's becoming the driving principle behind any successful customer service strategy. Learn more about the recommended approach to customer centricity, from Marlon Machado, Product Manager, IBM and Brad Herrington, Sr. Manager, Solutions Marketing, Interactive Intelligence.