Published By: Connectus
Published Date: Aug 21, 2009
This paper discusses both the benefits and the pitfalls of the increased focus on marketing measurement, and describes how a comprehensive Marketing Intelligence strategy can be used to report on the full spectrum of marketing activities.
Surprisingly low-cost technology MSSO/SD4E transforms Excel into an incredibly powerful and completely secure Business Intelligence tool capable of quickly and easily manipulating and analyzing live data directly from multiple, disparate data sources, generating even the most complex and sophisticated analytical reports with a simple keystroke.
Business Intelligence Software are applications that build on existing data warehouses and provide analytical processing tools that allow users to more effectively analyze such data. This, in turn, permits businesses to more rapidly develop existing and new analyses and reports for improved decision-making power and information dissemination capacity.
ROI is based on the analysis of differential cash flows. In the case of remote data acquisition and aggregation systems for fuel tank operators, it is based on calculating the cost of acquiring and aggregating the data manually and compared to the total cost of owning, maintaining and operating an automated data acquisition and aggregation system.
Companies that purchase fuels, chemicals, solvents and other products often have to make a choice: either reduce costs by keeping inventory levels low, risking run-outs and lost sales, or keep enough surplus inventories on hand to be prepared for unforeseen spikes in product demand, which tends to drive up inventory costs and market price risks.
Businesses, more than ever before, are relying on fact based decision-making and analytics to compete in this environment. This has given rise to "Business Intelligence," or simply BI, a broad category of applications and technologies for accessing, combining, computing and analyzing data to help enterprise users make better business decisions.
In spite of the growth of virtual business activities performed via the World Wide Web, every business transaction or operation is performed at a physical place. And as handheld GPS devices drive a growing awareness of the concept of "location," people are increasingly looking for operational efficiencies, revenue growth, or more effective management as a result of geographic data services and location-based intelligence. In this white paper, David Loshin, president of Knowledge Integrity, Inc., introduces geographic data services (such as geocoding and proximity matching) and discusses how they are employed in both operational and analytical business applications. The paper also reviews analytical techniques applied across many types of organizations and examines a number of industry-specific usage scenarios.