In order for brand promotion activated at retail by POP materials to succeed, it must drive sales. However, retail activation materials aligning with and supporting your national brand are just as important. Many marketers fail at this due to a lack of reliability, effectiveness and value.
In this white paper you’ll learn about:
• Reinforcement of your brand
• Faster speed-to-market
• Improved quality & consistency
• Cost savings
Published By: OpenText
Published Date: May 23, 2012
Download this report and learn how to:
. Monitor, analyze and report on social media content
. Manage brand effectiveness
. Ensure brand consistency across social media and other marketing channels
. Build an effective social compliance program
Published By: Marketo
Published Date: Dec 12, 2016
Download The Definitive Guide to Social Media Marketing to learn:
- How to create a social media marketing strategy
- How to choose what social media platforms are right for your brand
- What content you need to support your social media marketing
- How often to post on social media (and how to create an editorial calendar)
- How to measure the effectiveness of your social media campaigns
- What team and tools you need to support your social media strategy
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data.
If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing marketing and improving the effectiveness of marketing campaigns, optimizing assortment and merchandising decisions, and removing inefficiencies in distribution and operations.
Published By: Semphonic
Published Date: Jun 11, 2009
A Microsite is an independent, focused website subsidiary to a larger, parent website. Its marketing, branding, and Search/Viral potential has been increasingly recognized by marketing and website managers, but measurement and analysis of a Microsite’s effectiveness requires analytical strategies and approaches that differ from the analysis of the parent website. Learn more today!
In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.
Discover how you can use the right software to help your marketing organization support growth and demonstrate value. In doing so, you can learn how to develop customer, brand, and channel strategies that can support process efficiency and effectiveness activities and transform your marketing activities.