advertiser

Results 26 - 50 of 81Sort Results By: Published Date | Title | Company Name
Published By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
Tags : 
programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement, programmatic advertising, smart market, omnichannel, multichannel
    
Turn
Published By: Oath     Published Date: May 31, 2017
Understanding smartphone users’ behavior in the physical world is fueling the rise of location-based retargeting. Digital consumption on mobile devices surpassed desktop in 2015 and continues to grow. Using location as a signal of consumer activity and interest, advertisers can drive relevance and increase user engagement with their ads. Learn more in our infographic.
Tags : 
native advertising, native ads, search ads
    
Oath
Published By: Oath     Published Date: Nov 28, 2017
The Brightroll DSP provides a scalable native solution that allows advertisers to tap into an immersive omni-channel experience across screens and publishers. Combine real-time programmatic insights with premium, native ads to efficiently reach the right person, at the right time, with the right context, at scale.
Tags : 
    
Oath
Published By: Marketo     Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels. In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
Tags : 
    
Marketo
Published By: IBM Software     Published Date: Jul 06, 2011
Learn why you should keep your software subscription up to date.
Tags : 
ibm, tivoli, software subscription and support, renewal, bill kribbs, laura sanders, risk compliance, search, storage, service
    
IBM Software
Published By: Spredfast, Inc.     Published Date: Feb 05, 2015
Integrating social sponsorships can be more than a logo. In fact, they should be. When you add social experiences to your sponsorship packages, you’re bringing brand partners all-new ways to engage with audiences and gain valuable exposure. You’re also creating more inventory and new revenue streams for your owned properties. Welcome to the Next Level in Sponsorship outlines 3 basic steps for successfully integrating social into your packages. Up-to-the-minute examples from The NBA, Discovery.com, Toyota, JCPenney®, and other innovators in the sports and media worlds deliver fresh perspectives and creative inspiration. Pump up the value of your sponsorship packages with social. Download our quick-read whitepaper today.
Tags : 
spreadfast, sponsorship, inventory, revenue, social, advertiser, relationship, engage, audience, case study, interest, experience, best, practices, platform, incorporate
    
Spredfast, Inc.
Published By: MoreVisibility     Published Date: Dec 19, 2017
Each year Digital Marketing becomes more targeted and the available products get more detailed in terms of data advertisers can leverage with targeting. With search engines getting more sophisticated and collecting more user data, it’s important to make these considerations within your marketing strategy. Digital Marketing has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these new tactics available, how can a business decide what is right for them and which channels will be most effective? Here, we will define what it takes to create an effective Digital Marketing Strategy and how we can navigate this complex marketing channel.
Tags : 
    
MoreVisibility
Published By: IBM     Published Date: Oct 01, 2012
Cars.com uses IBM software to gain a 360-degree view into its technology infrastructure and applications, giving the company visibility into the user experience of its consumers, dealers and advertisers.
Tags : 
case study, cars, user experience, customer experience management, application management
    
IBM
Published By: Impact Radius     Published Date: Oct 10, 2014
Performance marketing relies on accurate tracking, hence tracking technology and software to manage partners is essential to the success of performance-priced programs. Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Tags : 
    
Impact Radius
Published By: Flimp Media     Published Date: Feb 02, 2010
This report, which describes the emerging web video direct marketing category, discusses how online video marketing isn't just for advertisers anymore; explains the applications and benefits of interactive web video and in particular video landing pages for direct marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective email video marketing campaigns without programming or advanced technical skills.
Tags : 
flimp, b2b, idc, intelligent digital collateral, digital sales, direct marketing, analytics, rich media, social media, online video
    
Flimp Media
Published By: Click Forensics     Published Date: Jun 25, 2008
The growing problem of decrease traffic quality is making advertisers think twice about where and how they spend their advertising dollars. Learn how to keep them happy and buying in this special report from Click Forensics.
Tags : 
click forensics, traffic quality, lead generation, click quality, quality click, quality lead, cost per click, pay per click, ppc, bad click, bad clicks
    
Click Forensics
Published By: Click Forensics     Published Date: Aug 13, 2008
In this webinar presentation given by Andy Sweet, Owner, New Tune Media, and Matt Graham, Risk Analyst, Click Forensics, learn practical tips on ways to proactively reduce exposure to click fraud and poor quality traffic in search marketing campaigns.  Also includes a real advertiser’s perspective on driving better traffic quality.  Listen now!
Tags : 
click forensics
    
Click Forensics
Published By: Marchex     Published Date: Dec 10, 2010
This white paper focuses on the following three reasons why call tracking and analytics is such an essential component of a digital marketer's toolkit.
Tags : 
marchex, call tracking, analytics, digital marketing, search marketing, phone call, performance-based advertising, search bid, conversion rates
    
Marchex
Published By: WordStream     Published Date: May 23, 2013
PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate using either the automated budding option in Google AdWords or a third-party bid management solution. Both approaches have their upsides and downsides - download this paper for the top bidding tips from 10 PPC experts.
Tags : 
wordstream, ppc, ppc bid management, bid management tools, ppc management, adwords bidding, ppc bidding tips, ppc bid management strategy, optimize keyword bid, bid management software, ppc advertising
    
WordStream
Published By: WordStream     Published Date: May 23, 2013
We've reviewed thousands of Google AdWords accounts with our free AdWords Performance Grader, and we've found some scary statistics in the process -- Did you know that over half of AdWord advertisers haven't checked their account in the past month? And another 25% haven't logged in once in over 90 days? Download this white paper to learn how to make the most of your PPC account in minimal time.
Tags : 
wordstream, ppc, 20 minute ppc work week, adwords success, save time on ppc, improve adwords, improve ppc, raise quality score, weekly ppc checklist
    
WordStream
Published By: WordStream     Published Date: May 23, 2013
Most PPC campaigns cost far more than they need to, because advertisers are paying for clicks that never deliver. Some sources estimate that advertisers who use broad phrase match without negative keywords are wasting 30% of their budgets. Read this white paper to learn how to put an end to waste and maximize PPC profits.
Tags : 
wordstream, ppc, negative keywords, ppc costs, negative keyword tool, negative keyword suggestion tool, keyword discovery, find negative keywords, save money on ppc, keyword management
    
WordStream
Published By: Signal     Published Date: Nov 09, 2016
Learn how to take the guesswork out of targeting, eliminate wasted ad spend and ultimately increase conversions.
Tags : 
signal, marketing, people-based marketing, conversions, brand experience
    
Signal
Published By: IBM     Published Date: Oct 13, 2015
This IDC iView will share results of a recent IDC study and provide insights you can use to better understand how advanced analytics strategies can help you enhance the experience for your audience, grow your viewers and advertisers, and increase revenues.
Tags : 
ibm, audience analytics, idc iview, research, strategy, technology
    
IBM
Published By: IBM     Published Date: Apr 14, 2016
Information associated with consumers can provide a lot of value - if insights from that data can be quickly and accurately attained. This IDC iView will share results of a recent IDC study and provide insights you can use to better understand how advanced analytics strategies can help you enhance the experience for your audience, grow your viewers and advertisers, and increase revenues.
Tags : 
ibm, media, entertainment, audience analytics, idc, idc iview
    
IBM
Published By: Point It     Published Date: Mar 02, 2009
Many business-to-business (B2B) marketers fail at search without even knowing it. The very basic performance reports available through Google™ and other search providers can lead an advertiser to believe that his or her campaign is generating plenty of qualified interest, when the actual truth could be precisely the opposite.
Tags : 
point it, keywords, tracking, b2b marketers, cost per click, ctr, impressions, cost-per-click, cost per acquisition, program architecture, custom microsites, google broad matching
    
Point It
Published By: Burst Media     Published Date: Mar 23, 2009
In the advertising world, marketers need to make sure that their message is heard, seen, and engaged with by as much of their target audience as possible. More reach to the target audience means more visibility. More visibility means more sales. With all of this pressure from the marketing world, how does a publisher continue to provide the relevance and reach needed to appeal to advertisers? Read this whitepaper and find out how building Instant Networks will help you grow your revenue.
Tags : 
burst media, instant networks, adconductor, ad spending, quality content, extended network of publishers, sellable groupings, grow scale, scalability, grow networks, ad exchange, media buying services, publisher network, transparent inventory, adconductor, inventory exchange, add in strategic media buying, crm
    
Burst Media
Published By: Quantcast     Published Date: Oct 02, 2013
With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine ad effectiveness. We’re asking clients the tough questions about their customers’ path to conversion to understand what drives them to take action and where to fine-tune campaigns to scale for business growth.
Tags : 
ad performance, converting prospects, prospecting, customer engagement, customer insights
    
Quantcast
Published By: Quantcast     Published Date: Feb 19, 2014
In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness.
Tags : 
quantcast, viewability, advertising, display advertising, advertising solutions, vendors, publishers, cpm, impressions, online advertising, branding, attribution
    
Quantcast
Published By: Quantcast     Published Date: Feb 13, 2015
Analysieren Sie die Performance Ihrer Full Funnel Kampagne Mit einer Vielzahl an verfügbaren Daten aus dem Verlauf der Customer Journey, ist es wichtig für Werbungtreibende zu wissen, welche Kennzahlen ihnen helfen, die Effektivität ihrer Online Werbung zu bestimmen. Evaluieren Sie Ihre eigene Performance mit diesen einfachen Fragen, die sich jeder Werbetreibende stellen sollte.
Tags : 
analysieren sie die performance, quantcast, roi
    
Quantcast
Published By: Quantcast     Published Date: Feb 13, 2015
Over the last decade, Mobile has driven an unprecedented behavioral and cultural shift, providing information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day and in turn, Mobile marketing has developed into a sophisticated, personalised marketing channel to reach Mobile consumers. In this paper, we explore the Mobile landscape and identify opportunities and solutions for advertisers.
Tags : 
mobile advertising, advertising solutions, mobile consumers, personalized marketing channels
    
Quantcast
Start   Previous    1 2 3 4    Next    End
Search Offers      
Get your company's offers in the hands of targeted business professionals.