There’s a lot of pressure on creatives today. Customers have an average of six devices, and expect a nonstop flow of content that’s always personalized and relevant. It’s challenging, but with the right tools you can boost your creative process — without giving up quality.
Read this Info-Tech white paper, Security Concerns Overcome: Customers moving to SaaS, and learn five ways you can work with your SaaS vendor that will inspire your confidence in their security skills.
Customers crave great content like kids in a candy shop. So enterprises worldwide are embracing design to give them a sweet experience across every touchpoint. Discover how to mold your content strategy to adapt to design trends and customer tastes.
This whitepaper illustrates how with a whole-customer view and the cross-channel marketing capabilities of Adobe Marketing Cloud, you can create one thriving online and offline world all in one place for the experience that exceeds your customers’ expectations.
This report, based on a survey of more than 2,000 digital marketers and ecommerce professionals in Asia Pacific, Europe and the US, explores the extent to which organisations are stepping up to the customer-centric approach.
Nissin Foods Holdings migrated to Adobe Creative Cloud for teams to achieve smooth data exchange with overseas design offices using the latest versions of the Adobe products.
Download this case study to find out more.
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience.
Read the report to learn:
What strategies and approaches set leaders apart from the rest
Where companies in your industry are investing
The four steps for digital transformation
In our 35-criteria evaluation of data management
platforms (DMPs), we identified the 11 most
significant ones — The ADEX, Adform, Adobe,
KBM Group, Lotame, MediaMath, Neustar,
Nielsen, Oracle, Salesforce, and Turn — and
researched, analyzed, and scored them. This
report shows how each provider measures up
and helps B2C marketing professionals make the
In our 40-criteria evaluation of enterprise
marketing software suites (EMSS) providers, we
identified the nine most significant ones — Adobe,
Experian Marketing Services, IBM, Marketo,
Oracle, Salesforce, SAP, SAS, and Teradata
Marketing Applications — and researched,
analyzed, and scored them. This report shows
how each provider measures up and helps B2C
marketing professionals make the right choice.
In our 26-criteria evaluation of digital intelligence
(DI) platform providers, we identified the 10 most
significant ones — Adobe, Cxense, Evergage,
Google, IBM, Localytics, Mixpanel, Optimizely,
SAS, and Webtrekk — and researched, analyzed,
and scored them. This report shows how each
provider measures up and helps customer
insights (CI) professionals make the right choice.
Vendors from advertising, marketing automation and analytics are racing to deliver personalized digital marketing at scale. Marketing leaders need a system that can integrate and coordinate data and activities across channels, devices and contexts, continuously and in real time.
In our 32-criteria evaluation of real-time interaction
management (RTIM) providers, we identified the
12 most significant ones — Adobe, Emarsys,
FICO, IBM, IgnitionOne, Infor, Pegasystems,
Pitney Bowes, Rocket Fuel, Salesforce, SAS,
and Teradata — and researched, analyzed,
and scored them. This report shows how each
provider measures up and helps B2C marketing
professionals make the right choice.
Rapidly changing customer expectations require speedy digital transformation.
The newest strategy in digital engagement is to combat competitive threats in a continually changing tech landscape. Companies need to invest in a solid digital marketing foundation and shift gears quickly to meet changing customer expectations. Get the report, Digital Marketing in the High-Tech Industry.
Chart your course to higher revenue with ABM.
Fierce competition, complex B2B sales cycles, and limited budgets force you to make the most of every marketing dollar. Learn how to get started with account-based marketing (ABM), so you can drive pipeline, conversions, and revenue.
Reaching out to your customers across channels is difficult and takes a coordinated effort. You need sophisticated audience segmentation, real-time engagement insights, and efficient ways to orchestrate a campaign across all channels, devices, and screens. These capabilities, integrated and working together as they do in Adobe Campaign, create consistent customer experiences that span all marketing channels. See why we’re a Leader in Gartner’s 2017 Magic Quadrant for Multichannel Campaign Management.
Today, what separates great businesses from the good ones is the ability to provide customers with a meaningful experience — not just a great product or service. With our unique and comprehensive marketing cloud offering, Adobe is perfectly positioned to help your company transform into an experience business.
See what businesses are doing with Adobe Marketing Cloud to deliver amazing experiences to their customers.
Today’s customers want something different. They want a real experience. The kind that is memorable because a business actually knows them. Connecting in this powerful way takes the right marketing technology, understanding, and follow through. See why we have the highest position for our Completeness of Vision and Ability to Execute in Gartner’s 2017 Marketing Quadrant for Digital Marketing Hubs.
To offer customers the experience they expect requires more than traditional analytics. You need digital intelligence. As we’ve evolved into a true Digital Intelligence Platform, we’re in the right position to help you offer amazing customer experiences across channels. See why we are listed as the only Leader in The Forrester Wave™: Digital Intelligence Platforms, Q2 2017.