Offers > Adobe > It pays to get personal.

It pays to get personal.

Published By: Adobe
Adobe
Published:  Oct 08, 2019
Length:  9 pages

As a B2B marketer, you know it’s important to be “customer obsessed,” but you might be missing a critical piece of content strategy that can make a huge difference on your bottom line. According to Content Marketing Institute, 77 percent of the most successful B2B content marketers use personas. By developing strong personas, you can deliver highly customized content to your audience and improve their experiences with your brand. If it seems daunting, we recommend taking a “crawl, walk, run” approach.



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