The world of retail is changing dramatically. Retailers used to have anonymous, transactional relationships with their customers; but now both retailers and customers want a deeper relationship. The retailers that win today are the ones that use technology to build those personal customer experiences and transform their digital retail experience. However, it isnít always easy to implement new solutions with existing systems.
Read this eBook to discover:
- Why existing approaches are not sufficient for the pace of digital transformation that retail demands
- How to drive technology change in your organization, creating a greater capability to innovate and transforming the digital retail experience for your customers
- How to adopt an API-led approach to integration that packages underlying connectivity and orchestration services as easily discoverable and reusable building blocks