37% of the world's population—a whopping 2.8 billion people—use social media. That’s a lot of social media demographic research to sort through when you want to zero in on understanding audience characteristics of specific networks—and we know the last thing a social marketer has is time to spare. That’s why we’ve done all the heavy lifting for you. Our 2018 Social Audience Guide surfaces the demographic data you need to inform a smart strategy, like age, gender, and income—plus device usage and site behavior in one easy-to-read infographic.
Did you know YouTube reaches more 18-49 year olds than any cable network in the US? Or that 30% of retail shoppers who recently made a purchase discovered a new product on Facebook? Download the 2018 Social Audience Guide to discover more about what makes the audiences unique for Facebook, Instagram, Twitter, LinkedIn, YouTube, and Snapchat.