Brand perception begins online, with the local online reputation of doctors, clinics and hospitals.
In late 2017, Reputation.com set out to understand how consumers use the internet to look for healthcare services online, particularly when interacting with healthcare-related ratings and reviews. We surveyed healthcare consumers across the U.S. in a representative range of demographic groups for answers to some key questions:
- What are consumers and patients really looking for in online reviews?
- What ratings and review factors are most important when choosing a doctor?
- What sites are most used and trusted for this information?
Findings confirmed that online reviews are an essential part of the healthcare consumer’s decision-making. In this report, we’ll look at the key findings in detail.