Amazon, Stitch Fix, Sephora, Best Buy. If you’re not one of those retailers, you’re likely busy playing catch-up to them – and that’s not a position in which anyone wants to be.
Since eCommerce began, a small handful of leaders have set the pace. They’ve innovated quickly and delivered incredibly valuable and convenient shopping experiences. And in doing so, they shaped consumer expectations. Now, consumers expect personalization in every retail interaction, and its presence (or lack thereof) has the potential to make or break consumers’ relationship with your brand.
But we don’t need to tell you about the importance of personalization. We know you’ve been in the meetings about it, read all the articles and even mapped out activities to jumpstart your own personalization efforts.
What we do need to talk about is how to get it right. And why email is the best place to start.