The rise of mobile devices have changed the way we communicate, the way we work, and the way we shop. Mobile devices give power to the consumers. Constant connectivity allows for easy access to endless information providing customers with multiple purchase options.
In eCommerce, mobile shopping is sharply rising. According to Forrester, 29% of all U.S. eCommerce transactions will occur on a tablet or mobile phone this year, totaling $114 billion. By 2018, that percentage will rise to 54% of the total $414 billion in eCommerce sales.i All of this information points to the fact that mobile is not just a trend, it's a reality. A reality that forces businesses to change the way they engage with their customers.