Loyalty programs have traditionally been a way for individuals to demonstrate "loyalty" to businesses -- buy four widgets and get the fifth free.
But in order to increase customer lifetime value and retention, modern marketers need to reinvent the value exchange to be more about a business demonstrating its loyalty to its customers, by providing every customer with unique experiences based on their individual profiles and preferences. Download A Modern Marketer's Guide to Omnichannel Loyalty to learn:
Five tactical strategies for fostering connections with customers
Real-life examples of loyalty programs employing these strategies and achieving great results
Data to support why these strategies are resonating with customers