Are you still in control of your brand? The balance of branding power has shifted away from companies and into the hands of the consumer.
Recent research shows 84% of consumers look at online reviews before deciding where to spend their money. To win, you must turn your customers into online advocates.
This white paper was written to help leaders adapt and thrive in this new reality. It describes how you can enlist the voice of the customer to improve operations, drive up your search rankings and star ratings, and attract new business.