You’ve created content, optimized your content experience, and distributed that experience to your target audience.
Your content marketing efforts are far from over, however.
In order for your content marketing strategy to be truly effective, you need to identify areas of improvement and optimize them accordingly. The only way you’ll be able to do this is to measure, analyze, and draw insights from your content’s performance. This is where the final pillar of The 4 Pillars of Content Marketing framework comes into play: Content Insights.
Despite the plethora of tools available to generate insights, even the most experienced B2B marketers have difficulty identifying the stories within their data and applying these insights to their strategy moving forward. Data holds the answers to all of your strategic content marketing questions, including:
- Where should I invest my time and money when it comes to content creation, experience, and distribution?
- What role does each content asset play in the buyer’s journey?
- How can I increase marketing and sales effectiveness to scale growth?
- How is content helping us meet our business objectives?