Offers > IBM > Delivering Engaging Experiences To Your Audience

Delivering Engaging Experiences To Your Audience

Published By: IBM
IBM
Published:  May 16, 2017

When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer.

The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement.

Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.



Tagstechnology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management