While some marketers are quickly jumping on the programmatic advertising bandwagon, many more don’t know the first thing about it or what the benefits are. In order to uncover the real state of the programmatic industry and how it applies to the B2B community, Dun & Bradstreet surveyed over 100 B2B marketers, most of whom are directly responsible for managing advertising at their organization.
We asked them to share their thoughts on programmatic and how it will play into their future plans. We hope this insight into how your colleagues and peers will be using programmatic helps you make better decisions about your own future advertising methods.
