Consumers now expect relevant and timely marketing messages. For marketers in the media, publishing and entertainment industries, this creates a unique challenge. The content your audience wants ages quickly. Breaking news, ticket sales, and game scores are hot news one minute and irrelevant the next. Your messaging has to keep up.
In this playbook, you’ll find examples of contextual email marketing campaigns for the media, publishing and entertainment industries that use real-time and contextual data to drive engagement and ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s marketers.