What do patients say online about your practitioners, hospital, clinic or care facility? How closely do their reviews reflect the standard of care you provide?
Whether you ask for feedback or not, patients share their experience online. Those patient reviews play an increasingly critical role in the reputation and financial success of your healthcare organization. Reviews not only impact the visibility of your physician and location listings, they can either convince patients that you offer the right service for them or lead them to call someone else, with better reviews. Patients and their families want information that helps them feel confident they’re choosing the right doctor, healthcare facility or treatment center. Reviews provide the social proof they’re looking for—and are becoming critical to patient marketing and retention.
As a marketing professional, one of the single most important things you can do for your organization’s reputation is develop an online review generation and monitoring program. This white paper shows the 5 steps to getting great online patient reviews.