Imagine that you are in a meeting with several department heads discussing issues around enrollment. As people begin to share their thoughts, you quickly realize that each person in the room is working from conflicting information – and everyone thinks their information is correct. The group spends most of the meeting arguing over whose data and reports are correct rather than understanding the problem and making decisions. Sound familiar? When organizations have their data fragmented across many systems and departments, these situations are all too common. Without a single, trusted source of truth and easyto- use tools to interpret and understand the data, conversations are limited by everyone’s departmental perspectives and resources.